When the webpage first popped up, I thought "WOW" that's fabulous. The page should have ended right there.....because
You lost me after that. 55% of communication is VISUAL and the site should have allowed me to go look at all of the photos of what you are selling by using the Pop Up menus with a Gallery of Photos.
Quote: " I may look into removing many of the descriptions (like for chocolate chip cookies) but I felt that many of the items needed descriptions, as they are not familiar to this area (northeast). My target market is young families that are looking to supply a touch of affordable gourmet to their parties. "
- well, I'm looking at your typed words for [ chocolate chip cookies ].......and it does not drive me to want one.
- and are you really trying to sell people stuff that they are not familiar with? why gamble.
- Young families can't afford gourmet, most don't even know what it is. They go to WallMart & Costco.
- From the photos on the first page of the website it's obvious that you have excellent decorating skills !!!
now you need excellent professional web creation help to show them off.