I got an email on Saturday from a woman looking for a cake for her son's birthday for a week's time. All she said was that it needed to have Woody from Toy Story on it, and didn't really give me any other details. At first I was a bit reluctant to take a rush order (my website states that I normally ask for orders to be placed at least four weeks in advance - I make no pretence of being a large business!) but thought hey, I need the money.
I gave her various options with rough prices for each, at which point she told me more things she wanted (chocolate cake and a particular greeting). We eventually settled on a 10 inch chocolate cake, covered in fondant and a frozen buttercream transfer of Woody on the top with the greeting. I told her that the cost of the cake would be £60 (about $93) and she agreed and wanted to go ahead. I let her know the deal with deposits (I ask 20% up front to cover ingredients) and emailed her a copy of the contract. She was unable to print the contract herself, so as she lived just around the corner I popped it through her door earlier on today, after not hearing anything for 24 hours. I also sent a follow up email asking her to let me know if the contract had reached her alright, and reminding her about signing it and sending over the deposit.
Fast forward to half an hour ago when I get an email saying that she got the contract but decided not to go ahead because of the price, as she has found a bakery that will do the same cake for half the price.
Now, I'll admit I'm a rookie when it comes to business, but I have confidence in the quality of my cakes and I didn't want to charge any less for a cake that would have cost me at least £19 in ingredients alone. And the fact that she agreed to the original price outright and only pulled out when the contract was in front of her and the deposit needed paying rings alarm bells. But... I'm doubting myself. Did I overcharge in the first place? Or should I just chalk it up to experience and move on? I know I shouldn't take it personally because hey, it's business, but I'm still so new to this business that it's knocked my confidence in my pricing etc. a bit.