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Price Shock!!! - Page 5

post #61 of 68
People will pay for what they feel is a priority. If they don't care about the cake, they can go to a large grocer. If they want a custom cake, they can pay custom prices.

I no longer feel the need to justify why I charge what I do. That is the price. I do reward repeat customers, I do offer law enforcement, military, and fire fighter discounts (with identification), but for the average consumer, the price is the price. I am not mean about it. If they balk I simply say...

"I do understand that sculptured cakes (sugar flowers, whatever) are not always in the budget, if you would like to tell me what you are looking for, I can give you a couple of ideas that will fit the theme of your occasion ...within your budget".

Sometimes it is a smaller cake, a simpler design, no filling, no flowers, no carving, only one layer, you get the picture...
Sometimes it is a recommendation that I am sorry, but I am not going to accomidate that, but I can refer you to so and so, other times I can work do something that will only take me a short amount of time, so I am still making the money. Bottom line... I will not work for under $10 an hour wage.

Try to remember that for every negative experience...people will tell TEN friends, for every positive one...they will tell two.

One last thought...high end cakes are not for everyone. Sure, they all want one...but if they could all have them...they wouldn't be high end. icon_smile.gif I want granite counter tops in my kitchen. I don't have them. Too bad for me. Granite is high end, and I am average income. icon_sad.gif
Time does not heal all wounds...GOD DOES.
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Time does not heal all wounds...GOD DOES.
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post #62 of 68
Quote:
Originally Posted by 2508s42

I do offer law enforcement, military, and fire fighter discounts ....


God luv ya for this! I do this, too, because two of my kids are military thumbs_up.gif
post #63 of 68
Quote:
Originally Posted by Kiddiekakes

Oh my..I had to take a second look at your name..I thought it said Maturbater... icon_redface.gificon_redface.gificon_redface.gif

I need a coffee!! thumbs_up.gif



i thought so too!...theres someone else here i always think says yeast infection...till i read it again....time for glasses!
post #64 of 68
Quote:
Originally Posted by indydebi


Yes .... it is a VERY good comparison.

(I've also had restaurant people tell me "I'm not working for you .... working for a caterer is WAY harder work than working in a restaurant!". icon_biggrin.gif )



This made me remember this one lady who ran the show at a sweet little country club where I delivered a cake~~and she just loved her job and it showed.

She said she used to be a caterer and she must have said 3-4 times kid you not just during my one delivery there how delighted she was to never have to load or unload another truck again as long as she lived!!! But her pride was evident in her work and the place looked fabulous. But man, was she scarred forever from her catering work.

It's uber fricken hard work, catering is.
one baker's never ever do is the next baker's 'i swear by this'
 
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one baker's never ever do is the next baker's 'i swear by this'
 
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post #65 of 68
Quote:
Originally Posted by K8memphis-



It's uber fricken hard work, catering is.



True dat. I've heard of people ruining their backs and knees from how strenuously it can be to lift bags of flour, stand all day, etc-not to mention the issues with carpal tunnel from piping wedding cakes.
Whisking you into submission.
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Whisking you into submission.
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post #66 of 68
Quote:
Originally Posted by indydebi

Restaurants have lower per-person overhead costs. Their desserts are 99% of the time frozen from GFS and Sysco .... that is not a guess. I go to the food shows, I see what's there, I see the exact same things in restaurants. Restaurants are not meeting their overhead on a slice of frozen cake .... they are meeting their overhead on the big meal they just served to the 4 people at the table.

Restaurants may provide the table and the waiter to bring it to you, but I'm providing the delivery vehicle and the delivery person to bring it to you. And I'll bet your a$$ that my delivery person makes WAY more money than a wait staff person in a restaurant (payroll ... not tips, because tips do not come out of the restaurtant's overhead). I'm also using that delivery vehicle to make 1 to 3 wedding cake deliveries on a Saturday .... the restaurant gets to use that table 20 or more times a day. My van costs way more than a table. The restaurant recoups it's cost of the table in a VERY short time. And the restaurant doesn't have to pay commercial auto insurance on that table.

Yes .... it is a VERY good comparison.

(I've also had restaurant people tell me "I'm not working for you .... working for a caterer is WAY harder work than working in a restaurant!". icon_biggrin.gif )



Last time I'll say anything, I promise! My point was why this analogy wouldn't work on me, and it still wouldn't. Many restaurants do buy their desserts as you say, so in that case, it doesn't compare well because you should be marketing how superior your product is, to a person like me anyway. And delivery is a separate charge, right?

My point had zero to do with a cake being worth every penny that is charged and only about how that analogy works for me when I still have certain expenses to cover out of my own pocket that would be included in that restaurant fee. That's the way I think about stuff and to me, that analogy doesn't really reflect the true reasons a cake is worth the price. There are many reasons, such as a superior product which is very labor intensive, to sway me to buy your product.

Like I said, maybe no one else thinks this way, but I thought it was worth mentioning in case you run across customers whose brain work like mine. Because I'm always thinking that it might be cheaper in the long run to take the whole crew to Applebee's, so I didn't have to rent a venue, linens, tables, chairs, plates, silverware, have them washed, have the cake cut, etc. icon_smile.gif
"To laugh often and to love much..., to appreciate beauty, to find the best in others, to give one's self..., this is to have succeeded."
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"To laugh often and to love much..., to appreciate beauty, to find the best in others, to give one's self..., this is to have succeeded."
Ralph Waldo Emerson
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post #67 of 68
Quote:
Originally Posted by ziggytarheel

And delivery is a separate charge, right?


Just FYI .... in most cases, no, I don't have to assess a delivery charge. icon_wink.gif

And you do have good points. I know a caterer who tells potential clients if they are looking for a catering job for under 50 people, it would be cheaper to go to a restaurant. (I understand I'm talking about catering, here, but there's some overlap.)

I'm always having to explain to people, when they buy a catering, that they aren't paying for THE FOOD. The Food is actually the smallest part of my cost equation. I'm selling more of a service ..... loading and transporting the food to YOUR location, unloading and setting up everything from scratch, tear down and re-loading the van, driving back to MY kitchen to unload and wash everything .... MUCH more work than just carrying a dirty plate to the next room and handing it to some guy to wash. I'm also providing the plates/silverware, staffing and the extra equipment to keep the food hot (since we're not cooking chicken for four and plating it right from the stove, like a restaurant can).

You also have a point that needs emphasized frequently .... if we believe our cakes are better than the frozen slice they get at a restaurant, it should be marketed as such. Sales and Marketing is always Job One with all of us! thumbs_up.gif
post #68 of 68
Quote:
Originally Posted by __Jamie__

I'll make a cake for family super cheap if I'm getting a cut on a service they offer in their respective professional occupation. icon_smile.gif



Me too! I have traded cakes for scrapbooking services, alterations, car repair, haircuts and recently a tutor session. I love baking and decorating as my hobby, and most of my swap items are their hobbies as well.
Women are angels, you may clip our wings but we will still fly..on broomsticks..were flexible.
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Women are angels, you may clip our wings but we will still fly..on broomsticks..were flexible.
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