Went to a friend's house this week out of town and worked on a cake with her kiddos...and made a batch of icing.
Same ingredients...but with her butter instead of mine....her Crisco instead of my sweetex...and her sugar instead of mine....and different vanilla. WOW! It was almost like a different icing, but the same recipe!
I was really amazed how that just even the brand of what you buy can make a HUGE difference. Now I know why just small changes can make a big impression on how cakes taste to customers.