How Do I Grow My Home Baking Business???

Decorating By Mizz Desserts Updated 11 Jul 2014 , 9:57pm by Mizz Desserts

Mizz Desserts Posted 10 Jul 2014 , 7:28pm
post #1 of 8

AI've been baking since the age of 10. I've started selling my goodies about a 1 1/2 ago and things have been going good. However it could always be better. I have a lot of repeat customers but I want more...lol I have a Facebook and Instagram page: MizzDesserts that is my only source of advertisement. How do I attract more paying customers?

7 replies
bakeforfun21 Posted 11 Jul 2014 , 2:39pm
post #2 of 8

AI'm interested in this question as well. Idk how to subscribe to it without posting though. Sorry I couldn't be any help.

ccc1087 Posted 11 Jul 2014 , 3:38pm
post #3 of 8

I'm interested in seeing some answers. Right now, my cupcakes are getting around by family. I'm only just starting out, but everyone that has had my cupcakes loves them, and are constantly telling people they know. I have a facebook page that I am working on. Other than that I plan on letting things spread by word of mouth, and thought about making some business cards, and a portfolio. Good luck and happy baking. :)

cai0311 Posted 11 Jul 2014 , 3:58pm
post #4 of 8

AFacebook and Instagram are very poor forms of advertising. I have never had a facebook nor an Instagram account (shocking, I know) so if i was googling bakers and your facebook page came up I wouldn't even click on the link.

You need a website, business cards and know your target client. I make mostly wedding cakes. I have free listings on every wedding related I can find and I pay for a spot on The Knot. Some have not had success on The Knot, but for me it has been an excellent choice.

You might want to consider bridal shows. I participate in the Today's Bride show (once a year) in town. I get a lot of bookings from that.

When you do get a website make sure the pictures on it are professional looking. It does not look good when you can see the living room or work space in the background. After each wedding I order a picture of the cake from the photographer and put that picture on my website.

Mizz Desserts Posted 11 Jul 2014 , 4:42pm
post #5 of 8

AThank you Cai0311 for your response. I have business cards and hand them out daily. I mainly do desserts for a dessert table ie: cupcakes, chocolate covered oreos and strawberries, cake pops, small cakes etc. I do a lot of birthday parties and baby showers.

Because I'm a home baker in my state (NJ) the laws don't allow me to do trade shows. I think I should just move...lol

I've rented out commercial kitchen space when needed for large jobs but it's really costly and I don't end up turning a profit. I'm at a lost of what to do.

cai0311 Posted 11 Jul 2014 , 5:44pm
post #6 of 8

AWell, I would start with a website. There are several companies that offer free templates to build your own. You do not have to be tech savy anymore to build your own website. I pay Go Daddy for my domain name $5.99/month. Once I had a website, I was in full swing business in less than a year. That is the main thing I did that took me from hobby to business.

MimiFix Posted 11 Jul 2014 , 9:26pm
post #7 of 8
Quote:
Originally Posted by Mizz Desserts 

... I have business cards and hand them out daily. I mainly do desserts for a dessert table ie: cupcakes, chocolate covered oreos and strawberries, cake pops, small cakes etc. I do a lot of birthday parties and baby showers.

Because I'm a home baker in my state (NJ) the laws don't allow me to do trade shows. I think I should just move...lol

I've rented out commercial kitchen space when needed for large jobs but it's really costly and I don't end up turning a profit. I'm at a lost of what to do.

 

How interesting. The last I heard, New Jersey does not have a cottage food law. Can you share the info with us?

Mizz Desserts Posted 11 Jul 2014 , 9:46pm
post #8 of 8

AThanks

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