Cookie Pricing… Advice? Thoughts?

Baking By jessicamh Updated 13 Feb 2014 , 10:46pm by Kathy107

jessicamh Posted 20 Jan 2014 , 6:55pm
post #1 of 13

After reading through some other posts I am curious… 


I am a work at home mom and live in a small town (about an hour outside of greenville SC). Custom cookies are kind of a new concept for most people around here. They are willing to pay a high price for cakes but they think cookies should be cheap. If I don't charge less than I don't get orders. Sugar cookies and royal icing don't cost that much to make but they are sooo time consuming to decorate. I love doing them and I want to charge what they are truly worth. I also want to keep staying busy. Right now I do good to get $1.50-$2.00 per 3" cookie. Sometimes not even that. :/

12 replies
Kccupcakegirl Posted 21 Jan 2014 , 7:24am
post #2 of 13

Maybe you can do starting price $1.50 and go up as the complexity does and time invested!! I keep having to tell myself that I do A+ work so I have to get what I feel my work is worth. 


Good Luck!!

kaiakanepi123 Posted 21 Jan 2014 , 10:37am
post #3 of 13

Hi, Guy's i am working in a isopurewater post of marketing executive officer  i live in new yark.

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GingerPopsSA Posted 21 Jan 2014 , 4:19pm
post #4 of 13

I had the same problem here in Port Elizabeth. Perhaps if you have a stall at a market it's a great way to promote it to people that are maybe better travelled and more aware of the costs? Choose fun things that will surprise people to see in edible form. 


I found that when I first tried to promote cookies on my site people didn't really show much interest and certainly didn't want to pay what I quoted, but after I started bringing fun charicatures and animal cookies to sell at a market I work at, people and their kids got really excited about them and I've been getting loads of orders since.


Just a thought :)

jessicamh Posted 24 Jan 2014 , 2:59am
post #5 of 13

AThank you ladies! I love the market idea ginger pops! Great tip.

BeckyRink Posted 24 Jan 2014 , 12:36pm
post #6 of 13

A good rule of thumb for decorated cookies is $1.00 per inch.  If you can't make money on them by charging enough, then they're not worth doing.

enga Posted 24 Jan 2014 , 7:52pm
post #7 of 13

My cookies were more of a hobby that I started a couple of years ago. Then I started selling cookie bouquets for Valentines Day and other holidays at indoor farmer's markets but people were saying they were too high while other people online were selling them for $30.00 to $60.00 for 7 cookies in a vases or pretty gift boxes.


My cookies were made with premium ingredients, moderately decorated with two colors done with flooded RI that cost between $2.50 to $3.50 a cookie. The cookies were between 2 and 3 ". I didn't think that was too much considering the time and money spent to make them. I realized that was not the market I wanted.


I feel like my hand painted 3x3 inch butter cookies are worth at least $5.00 to $7.00 a piece. So until I find my target market to sale them, I wont be wasting my valuable time selling them for less. They have become something that I do every now and then to relax and unwind. I offer them as unique gifts to the special people in my life that appreciate them.



P.S. GingerPops your work is amazing!

GingerPopsSA Posted 1 Feb 2014 , 6:56am
post #8 of 13

Thanks Enga :) I'm still on a huge learning curve though.


I agree that until you find your target market it should be reserved as something you do for fun and give as a gift to loved ones. Otherwise it can drain the enjoyment of the whole process.

enga Posted 1 Feb 2014 , 7:23am
post #9 of 13


Originally Posted by GingerPopsSA 

Thanks Enga :) I'm still on a huge learning curve though.


I agree that until you find your target market it should be reserved as something you do for fun and give as a gift to loved ones. Otherwise it can drain the enjoyment of the whole process.


liz at sugar Posted 1 Feb 2014 , 2:58pm
post #10 of 13

I make my frosted sugar cookies in a slightly different manner for sale.  I love for things to look beautiful, but I need to be able to make large amounts of cookies, that taste more delicious than they look. :)  So I avoid the completely royal iced cookies, even though that is the method that all those talented cookie artists use.  I think those taste too dry.  So I use a combination of cookie glace and buttercream, and try to make a pretty cookie, that still tastes delish!  I try to select only cookie cutters where I can employ this method (part glace/part buttercream).


Here is a sample - and yes my outline is more than a little sloppy.  The cameo is from a silicone mold, and I make that part in advance and freeze them, so I can just pop them on after icing.





Stitches Posted 1 Feb 2014 , 3:43pm
post #11 of 13

Liz, how do you handle/package cookies that have buttercream on them?


I go the opposite way from everyone else. Because I sell wholesale I can't spend time decorating cookies so my main focus is taste before looks. I used a corn syrup glaze where I simply dunk my cookies into the glaze. Once that dries I pipe on simple royal designs. Costs on that kind of cookie runs about .20 cents tops, I do about 200 to 250 per day and I get around $1.50 per cookie.


Although I love a beautiful looking cookie I don't enjoy eating a royal icing frosted cookie at all.

liz at sugar Posted 1 Feb 2014 , 4:07pm
post #12 of 13

Stitches - That is the only problem with that kind of cookie - you really can't stack them.  If there is a large amount that I have to set out on a buffet/etc., I just deliver in my lidded half pans.  For takeout, I use large flat pizza boxes - sturdy and fairly cheap.  Single layered.   I think this way goes pretty quick also - do all outlines, then buttercream, then flood with glace and add topper.


I've got to make a bunch of cookies next week for some promotional material photos, so I'll try to post more examples of the buttercream/glace combo on different themed cookies.



Kathy107 Posted 13 Feb 2014 , 10:46pm
post #13 of 13

AWatching this thread.

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