Norasmom Posted 31 Aug 2013 , 12:43pm
post #1 of

I am a faithful user of the WASC recipe, my customer seem to love it.  I just went to the grocery store to pick up some Duncan Hines and I saw a box for Buddy's cake mix.  The packaging was ugly, and it had his picture on it, of course.  So I read the ingredients, and they are typical box mix ingredients with 10-letter words for preservatives.  What I thought was interesting was the price.  It was the same amount of mix, but it was 3X the cost of Duncan Hines....and...it was distributed by Dawn Foods.  It's the DAWN FOODS MIX.  The average consumer won't know this, they might see Buddy's face and buy the mix.   Also, the box had the word moist in big, bold print on the front.  Buddy and Moist sell, I guess!  Although, from a pricing standpoint, I'm not sure how well it will do in our local grocery store.  People will just buy the less expensive mix.  Afterall, it's just cake mix, not beautiful scratch cake.

28 replies
BatterUpCake Posted 31 Aug 2013 , 12:57pm
post #2 of

I wouldn't buy it. Why would I want to drive my ingredients cost up and cut into my profit margin when what I have is working perfectly well?

 

EDIT: I would be willing to do it if it would make my product better, easier or I could raise my prices. But my customers aren't going to know if it's Buddy's or DH

as you wish Posted 31 Aug 2013 , 2:16pm
post #3 of

AI suspect that products like this are aimed at the same people who, as children, had the snacks with their favourite cartoon character on the box.

BatterUpCake Posted 31 Aug 2013 , 2:25pm
post #4 of

And as adults has to buy their dress from Macy's rather than the exact same one, brand and all at a closeout store

BeesKnees578 Posted 31 Aug 2013 , 3:41pm
post #5 of

I would maybe think about buying it once, for my own personal use, just out of curiosity.  But being sure that it'd be a waste of money as it probably tastes like any other box mix, I'd end up passing on it.  Being a scratch baker, I doubt I would be impressed.

Norasmom Posted 31 Aug 2013 , 4:10pm
post #6 of

When I tell people I bake the first question they always ask, with WIDE eyes is "Do you watch Cake Boss?" Um, no, I don't.  I prefer to learn from Cakecentral.

kikiandkyle Posted 31 Aug 2013 , 4:32pm
post #7 of

ADuff Goldman has been selling a mix for ages, I assume they sell quite a few given that it's still on the shelf. People are suckers for a 'celebrity' branded product, if you've ever tasted Skinnygirl Margarita it's obvious that most people are buying it because they think it makes them friends with Bethenny Frankel, not because they like it.

BatterUpCake Posted 31 Aug 2013 , 4:35pm
post #8 of

I have actually tried the Duff's red velvet before I began baking. It seemed REALLY good at the time. Wonder if I would still think the same thing?

remnant3333 Posted 31 Aug 2013 , 4:39pm
post #9 of

Just because it has Buddy's name on it means nothing. I once bought a can of soup that had Wolfgang Puck's name on it and it was horrible. The carrots in the soup were raw and not even cooked!!! It also had no flavor at all!! I had bought 3 cans and I ended up taking back to store for a refund.   I learned the hard way to stick with what I know works instead of wasting my money.  When people get big time they endorse different companies with their face or name on it but they really have nothing to do with the actual product. It's the American way not to mention that it costs three times the price!!!  If you really want to find out you can pay three times the price and see how it is.
 

BatterUpCake Posted 31 Aug 2013 , 4:45pm

I bought some of his pots and pans. Not impressed there either...they will put their name on anything to make a buck

embersmom Posted 31 Aug 2013 , 11:20pm
Quote:
Originally Posted by kikiandkyle 

Duff Goldman has been selling a mix for ages, I assume they sell quite a few given that it's still on the shelf. People are suckers for a 'celebrity' branded product, if you've ever tasted Skinnygirl Margarita it's obvious that most people are buying it because they think it makes them friends with Bethenny Frankel, not because they like it.


Bethenny Frankel is behind Skinnygirl cocktails?!?

Goreti Posted 31 Aug 2013 , 11:49pm
Quote:
Originally Posted by embersmom 


Bethenny Frankel is behind Skinnygirl cocktails?!?

She sold the company in 2011 to Fortune Brands.  

kikiandkyle Posted 1 Sep 2013 , 12:27am

AA lot of people still associate the brand with her and the show though and she still does promotion for them. I believe she has a deal to develop the new flavors with them too, like the wines and vodka.

Norasmom Posted 1 Sep 2013 , 12:34am

Skinnygirl Margaritas have a lower alcohol content in them, so I drink just as many calories trying to get a little tipsy off of them...dunce.gif  LOL

Smckinney07 Posted 1 Sep 2013 , 5:10am

AI went to Krogers the other day and they had some cakes pre made and decorated (in the freezer case with the bakery cakes) boxed with Buddy's face on them. They were 6" rounds decorated with bright blue icing and pink/red balloons, I couldn't believe it! I can't remember how much they cost but you know people will buy them and think wow these are fresh from Carlos Bakery.

BatterUpCake Posted 1 Sep 2013 , 10:26am

Well that's ridiculous. You know he comes to each store and bakes them there. That way they are really fresh frozen.

Smckinney07 Posted 1 Sep 2013 , 10:50am

ALol I know! But people will still buy them and think they are delicious

Godot Posted 1 Sep 2013 , 12:58pm

AWho is Bethenny Frankel?

BatterUpCake Posted 1 Sep 2013 , 1:07pm

She was the only nice person on Real Housewives of New York

ddaigle Posted 1 Sep 2013 , 1:53pm

If I was a baker...I would never endorse a product that wasn't mine.   I think that is the most ridiculous, most confusing thing for consumers.   Maybe endorse a mixer or something but cake civilians are going to think that is HIS product.   Just amazes me.  

Norasmom Posted 1 Sep 2013 , 3:30pm

My guess is that Buddy has always used Dawn Foods mix, so it's "his."  He's a smart guy, making millions in endorsements.  At least he started in a genuine way, unlike a lot of other celebrities who endorse products.

kikiandkyle Posted 1 Sep 2013 , 5:00pm

ALike most celebrities, he's in it for the money, not to gain respect as a baker. When you license your name, a good agent will get you some say in the products it goes on but most of the time the short term money is in getting it onto any old junk. Why would he spend money developing his own mix when he uses a mix made by someone else in his bakery?

Phaedramax Posted 3 Sep 2013 , 12:21pm

If it's a Dawn cake mix.That's what one of the big box store uses :)  comes in 50 lb.bags.

I've had Buddy's cake before this from his N.J. bakery and it was not good!

howsweet Posted 4 Sep 2013 , 12:51am
Quote:
Originally Posted by BatterUpCake 
 

I have actually tried the Duff's red velvet before I began baking. It seemed REALLY good at the time. Wonder if I would still think the same thing?

I refused to make red velvet for years but one day I was waiting for my order at Dawn when I got a call for a red velvet cake for a celebrity.  I'd never tried Dawn cake mix, but somewhere I'd read the red velvet was good,  so I told them to throw in a bag of red velvet. That's what I used and the stuff tastes great in my opinion. And it tastes like what people expect red velvet to taste like. Possibly because Dawn is what they've had in the past.

 

And Dawn sells buddies cakes too. It's never hard to resist a case of Buddy's frozen cakes. People rarely think things through - if they did, they'd realize that Duff Goldman didn't build a cake mix factory. Can you imagine the investment?

BrandisBaked Posted 4 Sep 2013 , 1:16am

A[RIGHT][/RIGHT]

Original message sent by howsweet

Duff Goldman didn't build a cake mix factory. Can you imagine the investment?

Sure he did! It's made out of styrofoam and plywood - just like 90% of each of his "cakes". :-)

milkmaid42 Posted 4 Sep 2013 , 2:35am

^  ;-D

 

Jan

SugaredSaffron Posted 4 Sep 2013 , 9:11am

Quote:

Originally Posted by BrandisBaked 
 
 
Sure he did! It's made out of styrofoam and plywood - just like 90% of each of his "cakes". icon_smile.gif

bwahahahahaha

Godot Posted 4 Sep 2013 , 10:34am

A*snork*

howsweet Posted 4 Sep 2013 , 4:53pm

Quote:

Originally Posted by BrandisBaked 
 
 
Sure he did! It's made out of styrofoam and plywood - just like 90% of each of his "cakes". icon_smile.gif

Too funny! :lol:

Quote by @%username% on %date%

%body%