kakesbykael Posted 27 May 2013 , 8:05pm
post #1 of

Ok, so I recently started making cakes and other sweets for people as just a side job to make a few extra dollars here and there! I'm working on getting some business cards made and I would like to include a message or slogan. The name of my 'business' is Kakes by Kael. One thing I try to stay true to is offering people great quality at an affordable price. Could anyone help me out with this slogan? Thanks! :)

31 replies
carmijok Posted 27 May 2013 , 8:39pm
post #2 of

AWhy do you want to tell people you sell cheap cake? Because when you SAY 'affordable', people THINK 'cheap.' You will end up attracting only those customers who want more for less. Trust me, you won't always want that kind of client and it will be twice as hard to raise prices later. Also keep in mind that what you consider affordable may still be too high in other people's estimation and you willl be setting yourself up for those who will try to get your price down even further.

Just call yourself 'Custom Cakes by Kael'. Then add your name, phone number and website or facebook address. Do you really need a slogan?

jason_kraft Posted 27 May 2013 , 8:53pm
post #3 of

AWhat is your competitive advantage? That is, what does your business provide that your competitors can't match?

BakerBee7468 Posted 27 May 2013 , 8:56pm
post #4 of

AI agree, a slogan isn't really necessary. Saying your affordable is vague because you will attract ppl who want cheap prices and people who are willing to pay more will wonder why your more "affordable" over other places. It's possible they make think you cut corners to make your prices more affordable. Also like carmijok said it will be hard to change your pricing later.

kakesbykael Posted 27 May 2013 , 9:34pm
post #5 of

Thank you all for your input and opinions!! I decided to go with Custom cakes and sweets for any occasion!

jason_kraft Posted 27 May 2013 , 11:32pm
post #6 of

A

Original message sent by kakesbykael

Thank you all for your input and opinions!! I decided to go with Custom cakes and sweets for any occasion!

That sounds pretty generic...you may just want to skip the slogan altogether and focus on your company name for branding unless you can come up with something that will really stand out. Definitely don't play up your "affordable prices".

You may also want to look at the spelling of your company name, since you will likely get a lot of people spelling it incorrectly.

AnnieCahill Posted 28 May 2013 , 1:28am
post #7 of

AYeah I really dislike alliterative spellings, especially using k for "kakes."

Annabakescakes Posted 28 May 2013 , 3:29am
post #8 of

A

Original message sent by AnnieCahill

Yeah I really dislike alliterative spellings, especially using k for "kakes."

Oh yeah. Really hate that, especially when it is for "children's educational daycare" "kids Korner" with the backwards "k"....goes right through me.

TheSugarLab Posted 28 May 2013 , 5:40am
post #9 of

I guess I have a "slogan". On my front window to the kitchen and the back of my car, underneath "The Sugar Lab" it says "extraordinary confectionary concoctions". My logo creator came up with it. Its a way for me to say "hey I'm a bakery' without directly saying it. I do notice that some people don't know what confectionary means (including my brother) but most people get it. I don't think it's necessary unless your business name doesn't specifically say what you are. 

kakesbykael Posted 31 May 2013 , 1:07am

AI chose Kakes by Kael because it sounds right. It's what I chose and everyone likes it. Last time I checked this wasn't yours so I can appreciate your opinion, but it will remain Kakes by Kael.

AnnieCahill Posted 31 May 2013 , 10:51am

No need to get your panties in a ruffle.  If you're happy with your business name then fine.  Alliterative spellings can be difficult and in my opinion, more characteristic of a hobby baker's home "business" than a professional one.  Best of luck to you with your new business.

kakesbykael Posted 1 Jun 2013 , 5:21pm

AIt is in fact a hobby "business" for me. Not getting my panties in a ruffle, because I'm a man and I don't wear panties. Just telling it like it is and how it will be. Thanks. :)

cakealicious7 Posted 1 Jun 2013 , 6:22pm

AI actually like alliterative spelling, I think it is a fun way of spelling and would really appeal to mothers with small kids. But each to their own I suppose...

Annabakescakes Posted 1 Jun 2013 , 6:27pm

A

Original message sent by cakealicious7

I actually like alliterative spelling, I think it is a fun way of spelling and would really appeal to mothers with small kids. But each to their own I suppose...

Lmao, on that rationalization . As a mother of small kids and larger ones who were once small, I can tell you with the utmost confidence that I do not bring my kids places where they set a poor example, whether it be incorrect spelling and grammar or topless women or gambling. I teach my children everywhere we go.

Annabakescakes Posted 1 Jun 2013 , 6:29pm

A

Original message sent by kakesbykael

It is in fact a hobby "business" for me. Not getting my panties in a ruffle, because I'm a man and I don't wear panties. Just telling it like it is and how it will be. Thanks. :)

That is a broad generalization saying men don't wear panties ;-)

kakesbykael Posted 2 Jun 2013 , 3:41pm

AYou know you can get off of MY post if you're going to be negative to everyone who comes in here. Don't get smart with me or anyone else in here. You know what I meant by the men and panties comment. I happen to be an English major in a very well respected college so I know what a broad generalization is and I also know my grammar quite well. If I want to use alternative spellings for my hobby business then it's my choice. You have a right to your opinion, but don't state it negatively. Thanks! :)

kakesbykael Posted 2 Jun 2013 , 3:42pm

AThank you! I think it's fun and its also a play off of my name! I think it just sounds right. :)

SystemMod2 Posted 3 Jun 2013 , 1:38am
Quote:
Originally Posted by kakesbykael 

You know you can get off of MY post if you're going to be negative to everyone who comes in here. Don't get smart with me or anyone else in here. You know what I meant by the men and panties comment. I happen to be an English major in a very well respected college so I know what a broad generalization is and I also know my grammar quite well. If I want to use alternative spellings for my hobby business then it's my choice. You have a right to your opinion, but don't state it negatively. Thanks! icon_smile.gif

 

 

You are new to Cake Central, and have asked the members for their opinions on your business name/slogan. Your responses to those answers which do not fit into your preconceived ideas is rude.

 

I kindly suggest that you do not post open questions in the forum, if you do not want frank and honest replies. Forums by their nature will yield a variety of replies from a wide range of people, and you can't be dictating *how* someone responds to you.

 

This forum is moderated and any posts that concern you can be reported to the moderators by checking the red flag on every post.

kikiandkyle Posted 4 Jun 2013 , 8:09pm

Wow. Add me to the list of people that don't like alternative spellings, but there are just as many who do.

 

Clearly you've already decided that you don't care about the peers/clients who don't share your views, which is your right. But at least listen to the advice of those cakers who have gone before you, which is to avoid marketing yourself (and I presume pricing yourself) as 'affordable'. If your goal is to make money, making $1-2 an hour and no profits by taking every cheap cake order you can get isn't going to get you very far. It might seem logical to jump in to the $50 3 tier cake market to make a fast buck, there are certainly enough cheap clients out there, but you will be burnt out and broke before you see anything for your troubles. 

 

I presume you've also put as much thought and effort into researching whether your business venture is legal in your jurisdiction. 

maryintucson Posted 4 Jun 2013 , 9:27pm

I like the name personally. It reminds me of Khloe Kardashian. 

shanter Posted 4 Jun 2013 , 9:33pm
Quote:
Originally Posted by maryintucson 

I like the name personally. It reminds me of Khloe Kardashian. 

 

That alone would keep me from buying anything.

Annabakescakes Posted 4 Jun 2013 , 11:06pm
Quote:
Originally Posted by shanter 

Quote:
Originally Posted by maryintucson 

I like the name personally. It reminds me of Khloe Kardashian. 

 

That alone would keep me from buying anything.

I saw that in my email and came here to say, "Well that tears it, there is no freaking way I would buy anything that reminded me of any member of that family!"

cakefat Posted 4 Jun 2013 , 11:40pm
Quote:
Originally Posted by Annabakescakes 

I saw that in my email and came here to say, "Well that tears it, there is no freaking way I would buy anything that reminded me of any member of that family!"

 

hahaha! Me too! Anything associated with that name or family would be an automatic on the 'Never Buy' list for me.

cakealicious7 Posted 5 Jun 2013 , 12:52pm

AI LOVE THE KARDASHIAN'S!!!! Ha ha.... nah just kidding

bittersweety Posted 6 Jun 2013 , 5:36pm

eek..some convos get so heated!  ha, anyways, I PERSONALLY do not like slogans because they make me think of car dealerships or furniture store commercials... I also don't care for words spelled differently  (ie. using the K instead of the C in cake) in businesses that hope to attract a more "refined" demographic. For example, if I were a bride-to-be searching for my wedding cake baker, or a person looking for a seriously awesome cake for a special event, I'd look right over any misspellings or cutesy/kiddy names.  again, just my opinion.  I do however like alliteration! so the double K's work well with this. I like B's :)

 

You could do  cute logo though that had caKes by Kael expect the Kael would be going down vertical to the word cake and the K would start at the K in caKes??? if that makes sense? the word caKes and the name Kael in an attractive upper case font and the "by" in a sweet little cursive?  just an idea:)

Godot Posted 6 Jun 2013 , 5:46pm

AHmmmmm, as a former manager of a Victoria's Secret store, I've seen many men purchasing panties for themselves.

I'm sure than at least one was 'an English major at a very respected college', as said store was in a city with three universities, one college and two community colleges, and at least five more universities/colleges within a sixty mile radius.

annabananana Posted 6 Jun 2013 , 6:08pm

A

Original message sent by Godot

Hmmmmm, as a former manager of a Victoria's Secret store, I've seen many men purchasing panties for themselves.

I'm sure than at least one was 'an English major at a very respected college', as said store was in a city with three universities, one college and two community colleges, and at least five more universities/colleges within a sixty mile radius.

This is hysterical! I love your posts and almost always agree with you, even though I am a member of the "Christian Right". Got Rush Limbaugh on right now!

Godot Posted 6 Jun 2013 , 6:14pm

It's always acceptable to agree to disagree!

cakealicious7 Posted 6 Jun 2013 , 6:25pm

A@ godot- a former manager of a victorias secret store? I LOVE YOU!!!

Godot Posted 6 Jun 2013 , 6:28pm

hahaha!

 

This was long, long ago, in another galaxy, far, far away.....

 

It was, well, an INTERESTING job, to say the least.

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