Hello everyone,

I have been in business with my Cakery now for one year. When I first started, my sister also opened a cakery in the town she lives in. We started up together to share ideas and advertising costs, etc. She is the one who wrote the blurb for our "About" page on the website I designed. She is no longer in business due to family issues and I now feel like it's time for me to change that page.

Currently it sounds "professional" but "impersonal". It's not really "me".... I am leaning towards writing a short story about ME and how I came to making cakes... sort of blog style with some humor.

What are your thoughts on the 2 styles? If you were looking for a wedding cake or celebration cake, would you rather read something professional or would you rather "get to know" the cake designer?!

Your "About" page introduces you to your clients and therefore needs to be representation of who you are.

AThat's right, it should truly represent who you are. Look at all the cake decorating shows on tv (or even the cooking shows), some are covered with tattoos, have spiky hair, etc. We all have our favorites right, because we either relate or admire their own personal style.

They are just regular people like us, and as a decorator myself I like to think there is an art to what we do. Of course you should be professional (which I'm sure you are) in a way we are 'selling' ourselves, if they like your work and your product they'll order from you. If they like you, they'll come back!

A

The About page could have a professional "about the company" section as well as a more personal "about me" section.

'A representation of who you are' is vague, as a person, as a business or what? I don't have an about page on my site, but I'm not keen on the very clinical 3rd person ones or the baked with love, smelt granny baking when I was in the womb ones either.

I would write one thinking about who your target audience is and what you think they'd like to read or know about you. Not too many jokes because it looks unprofessional, but not too serious or people might be put off. Nowadays photographers get away with some quite informal about me pages and their professionalism is seen in their images and the quality of the site. Whereas you hardly ever read a funny or witty about me on a bespoke dress designers site because that's not what people are looking to read.