I have a St.Louis cardinals themed cake due Friday. The customer specifically asked for the inside of the cake to be deep red like the cardinals color. My problem is I can never get a deep red color with food coloring. I had thought about red velvet but I don't think the kids at the birthday party would care for that. Any ideas on how I can get my color right?

haven't tried it myself but what if you added a touch of black or burgundy to the red?

I have tried that with buttercream frosting and I just get a muddy brown color when I've added black. I haven't tried burgundy though, that may work.

Adding wilton no taste red to your cake batter should do the trick. This may take up to a whole jar. Keep adding till it's dark enough.

Try adding just a touch of blue coloring. That has worked for me.