Looking For Industry Info:

Business By Tomoore Updated 1 Feb 2010 , 9:52pm by indydebi

Tomoore Posted 8 Dec 2009 , 1:45pm
post #1 of 8

Hey CC-ers,

I am looking for specific cake industry stats to conduct and industry analysis. I have found links to "retail bakery" industry info, but want to know info as it specifically relates to cake. Any ideas? ...and preferably ones that don't require me to spend $100 on a report.

Thanks,
Toni

7 replies
leah_s Posted 8 Dec 2009 , 3:12pm
post #2 of 8

Shane McMurray has the best stats for the wedding industry, and maybe for cakes in general. You do have to buy them, but you have unlimited downloads and only have to buy a month's worth of time. Otherwise to get real, solid industry stats which are compiled by companies that do research, you will have to pay. And really that's not unreasonable. It's their product and the biz they're in to make $.

CakeForte Posted 8 Dec 2009 , 6:03pm
post #3 of 8

you can also go to the big magazine and wedding sites and look at their online media kits to see their stats and research.

indydebi Posted 10 Dec 2009 , 5:02am
post #4 of 8

This site may be a little helpful for your specific area: http://www.costofwedding.com/

Plug in your zip code(s). The bad part is that when it gives you an average price paid, you don't know how big the cake is. It also includes the $50 wedding cake made by Aunt Sally for ingredient costs and the $1000 premium cake made by the top bakery in town. "Average" can skew the numbers. But it's a start.

These numbers are what brides PAID ... not what vendors CHARGE. Big difference.

Is this for your biz plan? If so, contact your local County Clerk's office (via phone, email or website) to find out how many marriage licenses were issued in your county to determine how many wedding cakes were needed. Also find out how many divorces .... 60% of all weddings are 2nd and 3rd marriages, so a high divorce rate is a cha-CHING! factor for the wedding industry! icon_biggrin.gif

cakesweetiecake Posted 31 Jan 2010 , 1:54pm
post #5 of 8

Great info!

cylstrial Posted 1 Feb 2010 , 8:03pm
post #6 of 8
Quote:
Originally Posted by indydebi

This site may be a little helpful for your specific area: http://www.costofwedding.com/

Plug in your zip code(s). The bad part is that when it gives you an average price paid, you don't know how big the cake is. It also includes the $50 wedding cake made by Aunt Sally for ingredient costs and the $1000 premium cake made by the top bakery in town. "Average" can skew the numbers. But it's a start.

These numbers are what brides PAID ... not what vendors CHARGE. Big difference.

Is this for your biz plan? If so, contact your local County Clerk's office (via phone, email or website) to find out how many marriage licenses were issued in your county to determine how many wedding cakes were needed. Also find out how many divorces .... 60% of all weddings are 2nd and 3rd marriages, so a high divorce rate is a cha-CHING! factor for the wedding industry! icon_biggrin.gif




That link is great Indy! And for others who are looking for the info - the cake is listed under the reception catagory.

loriemoms Posted 1 Feb 2010 , 9:44pm
post #7 of 8

What a great site! Does anyone know how many guests these estimates are for?

indydebi Posted 1 Feb 2010 , 9:52pm
post #8 of 8
Quote:
Originally Posted by loriemoms

What a great site! Does anyone know how many guests these estimates are for?


that's the bad part about this site. You don't know if the $500 cake is for 100 or for 1000.

Some kid (oh heck, everyone's a kid to me, these days!) in one of my classes asked "What's the most expensive cake you've ever done?" I had to explain that the final balance wasn't a reflection on how expensive the cake was .... it was a reflection on how big the wedding reception was, and how we charge by the slice. So a cake for 100 is $300 ...... a cake for 300 is $900.

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