Adding Fuel To Pricing Fire

Decorating By Doug Updated 31 Jul 2009 , 11:41pm by LaBellaFlor

 Doug  Cake Central Cake Decorator Profile
Doug Posted 31 Jul 2009 , 10:33pm
post #1 of 5

see this article -- pizza $5/slice!

http://www.nytimes.com/2009/07/31/nyregion/31pizza.html?ref=todayspaper

note the regular $2.50 (twofiddy) price at lots of places.

soooooo.....

if there's is JUST flour, water, a little tomato sauce and some cheese that takes all of about 20 minutes start to finish (not counting dough mixing! which is fast and then just a wait for it to rise -- so comparable to our mixing and baking) and they can get THAT


then why shouldn't we get $5/serving for our work???

love the owner's comment about possibility of price going down. something to remember about giving discounts.

4 replies
 indydebi  Cake Central Cake Decorator Profile
indydebi Posted 31 Jul 2009 , 11:13pm
post #2 of 5

that was an awesome article! Boy, I feel like I could just hug that guy! Confidence in his work, in his quality, in the taste of his product.

I'd love to have that line outside of my shop!

 __Jamie__  Cake Central Cake Decorator Profile
__Jamie__ Posted 31 Jul 2009 , 11:19pm
post #3 of 5

"And there is an underlying concern about a ripple effect. Other pizzerias might follow suit, said Adam Kuban, 35, the founder of Slice, a pizza-focused blog that reported the new price. Some people might think, Mine is at $2.50 or $2.75, maybe I can raise it to $3. "

Nice! So follow suit all of you underpricing cakers out there! icon_smile.gif

 __Jamie__  Cake Central Cake Decorator Profile
__Jamie__ Posted 31 Jul 2009 , 11:20pm
post #4 of 5

We will never, ever lower the price, Mrs. Mieles said. It can only go up. It can never come down.


Oh yeah! Even nicer!

 LaBellaFlor  Cake Central Cake Decorator Profile
LaBellaFlor Posted 31 Jul 2009 , 11:41pm
post #5 of 5

LOVE IT! Like I always said, people will pay for what they really want! thumbs_up.gif

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