I am wanting to get some brochures made up for the January bridal show I'm in. Does anyone have any tips on how to make a eye-catching brochure? Would anyone be willing to share theirs so we can see the layout?
Thanks a bunch!
More photo's .... less narrative. A word is a word but a picture is worth a 1000 words. Use white space to your advantage. Be sure contact info is on there. I'd suggest putting website and/or phone number at the bottom of every panel ... like a footer.
If you can, I'd recommend working with a marketing person .... not a graphic designer, who knows HOW to get it on the brochure, ....but a MARKETING person, who knows WHAT needs to go on the brochure.
You are shooting for something that, when the bride gets home from the show and dumps her bag of collected info on the dining room table ... you are shooting for something that makes YOUR brochure stand out from everyone else's..... something that makes her pick YOUR brochure out from the pile.
Indydebi, that is such good advice and wisdom!
I think if you found the right designer (one who has taken a business/marketing course) you will get a beautiful brochure.
I agree with indydebi, but not all graphic designers just throw stuff in there just for the sake of doing it. I am a graphic designer and appreciate white space, beautiful layouts and minimal words. You can get your point across with so little it's amazing what my fellow GD'ers come up with =D
my husband has been confronted with many a brochure. When he works with the client, he suggests less is more and the K.I.S.S. (keep it simple stupid), however, sometimes the client wants what the client wants and they usually fill in every drop of white space with over done bios and descriptions.
If you have photography to show your best work, that will attract your brides. Elegance, simplicity and class.
I hope I didn't offend anyone, I apologize in advance if I did.
i have one.. i made one with microsoft publisher... i can send you a copy of it if you still need it
I would love to see other's brochures as well!
With the great advice here....I think I have to go take a look at mine to see if they need an update!
OK...another question....would you include a basic price list? And what about a flavor list? Right now that occupies a good deal of space on my brochure...just wondering if I should adjust that?
I made my brochure using VistaPrint to distribute at my last bridal show and was very pleased with the results. It was very affordable, and the brochures look professional. I included information about the business, services we offer (cost of delivery, free complimentary 6" cake, etc.), starting price per serving, and a few of our popular cake flavors. I also included a coupon for a percentage off of wedding cakes for bridal show participants. The brides definitely preferred the brochures over business cards.