Does anyone know where I can buy this brand of icing? I normally make my own icing but I have a request for this brand. Thanks a Million!
J.W. Allen & Co. was absorbed by Rich's about 8 years ago. Rich's now makes Bettercreme (available at Gordon Food Service--GFS--if you have a store near you). I searched the web and found it listed at foodservicedirect.com as "Allen Colored buttercreme icings", too.
So, my conclusion is that it's a shelf stable whipped icing now known as Bettercreme
Agree with BlakesCakes.
Although it's made more confusing than necessary by titling it, Allen Colored Buttercreme, and then giving a description of Rich's Bettercreme....
Here's a link to Rich's icing/fillings/finishers...:
Looks like the same type of container, etc., and one of the descriptions is "pre-whipped icing in color."