My boss is doing a breast cancer awareness seminar next month and she asked me do to the desserts. She wants a full sheet cake, two pink ribbon cakes and like 18 dozen ribbon cookies. I have no idea where to start with this. I don't want to price it too high and I really don't want to price it too low. Any help would really be appreciated!

First you have to figure out what she wants for servings for the cake. A lot of people don't know how many a full sheet feeds, and even within the cake community the idea of what a full sheet cake is is different.

I typically consider a full sheet cake (2) 12x18 next to each other for a total of 108 servings (2x2x2). As for the pink ribbon cakes if you are using the wilton pan I think that is one box which usually feeds about 18-20.

So we're looking at about 148 servings of cake at my $2.50/serving = $370

I charge $1/inch on decorated cookies. My ribon cookies are 3" so my price would be $648 for the cookies if they are boxed up, if they are individually wrapped then they are $1 more per pkg (I wrap in a cellophane bag w/curly ribbon and a card if they want it)

So total for the order would be $1018 w/delivery in city limits of my town.

Just remember that it is not food for $1018 it is enough food to serve 367 ppl, that is a lot of people.

If you do smaller cookies that would help w/cost also. Dont' forget to take into consideration delivery time also. Can you fit everything in your vehicle in one trip or will you be looking at multiple trips?

I cant' add anything to what leily said except that she said it PERFECTLY!!!

Wow! Thank you so much for your help. I really appreciate it! I should be able to fit it all. We are expecting around 400 people to attend. She called a local bakery and they told her it would be about $600 for a full sheet cake 18 dozen cookies and two 1/4 sheet cakes, so unfortunately I think she's thinking along those lines for my pricing. If not alittle less since I'm not a "professional". But thank you so much for your help!!!
I would also like to add that your cakes and cookies are beautiful, both of you!

here in minnesota where I have a bakery in southern minn. I would charge 9.95 dozen for cookies and around 50.00 for the sheet cake and the ribbon cakes would be around 30.00to 50.00 depending if they were 1/4 or 1/2 sheet cakes for the ribbon cakes.

Thank you, that is also very helpful. I think that is more along the pricing that she is thinking. Do you guys adjust your prices if the customer whats a filling for the sheet cakes or is that included in your pricing?

leily, if you keep saying word for word what I was going to say, it's going to really cut down on the number of posts I make!