Joshua John Russell is known throughout the cake industry for his utterly unique fashion-inspired wedding cake designs. Russell has found the perfect balance of expressing his artistic vision, all while making his brides the happiest in town. Â We asked him to share his top 5 tips for being a pro wedding cake designer.
1. Â Stay true to your own design aesthetic- Â Donât forget that itâs YOU who are designing the wedding cake for a client. Obviously, you want to give the bride what she wants, but you also need to put your stamp on the project. This is how you develop your own signature style.
2. Â Use dummy tiers to create drama- This could be a great way to upsell without wasting cake. If a bride has a smaller guest count and a larger idea for a cake, you can create fake tiers to lift the cake to a more dramatic design. Donât forget to tell the caterer which ones are fake!
3.Â Take pictures of everything! Even if you donât love the design, you never know if a picture may be useful later!
4. Â Stage an area for photos- It always looks nice to see a photo book with consistent backdrops.
5. Â Donât sell yourself short!- I always hear people say, âWell, my customers wonât pay that much.â Â This may be true, but they have to realize you are a cake âdesignerâ not just a decoratorâ¦. Your prices should be higher than the closest supermarket.
thanks joshua thank you for this tips, that is so true we are not just sellers i just love your work! hugs from a mexican artist.
Thanks Joshua for the advice and your classes on craftsy, l appreciate you.
Thanks for the advice. It is very helpful. I was doubting myself, but your tips gave me the boost I needed.
Your words are inspiring I always thought this is the bride's cake, the way she wants it so it's her vision & so it is but after reading tip #1 I realized I am the one putting this all together, I am the one who is configuring this cake in order to make the bride's vision a reality, I make it come alive. It's the bride's colors, theme & tastes but it's all me who brings it together to make her dreams come true. I also add a little tiny tid bit design on the very bottom back of every cake, something very dear to me which is a tiny pair of angel wings with a pink heart & it's for all my furry angel babies no longer with me (Angels of the Heart). Sylvia Weinstock has a pair of her glasses to stamp her cake & these angel wings are mine so that whenever a cake is shown & you see a pair of my wings you know that cake was designed by me,
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