Me again...any other bakery owners out there that want to share what types of marketing efforts they have tried and what has worked well?

Thanks

Hey Shaywest, as you can see, there is just a handful of us supporting this webpage and each other using this forum. The gallery has been out of order for quite a few weeks. Most of us are experience bakers but most of us do not run a business, but bake for family, friends, church and special requests. I would like to help you with this question, but I have never made cakes commercially. Again, good luck!

i would suggest marketing with like minded vendors -- drop off some wedding cake cut out cookies or some fantastic chocolate chip cookies with some business cards -- be careful not to promise discounts or anything like that -- try florists, caterers who don't provide cake, party planners, dj's, lighting peeps, rental companies, photographers, venues especially venues  --

any kind of cookie is better than cake in my mind because cookies keep longer -- but a little 5" cake might be cool -- but to me when people are not celebrating you might receive resistance to cake "oh i'm on a diet, i'm gluten free" etc, maybe not -- just my thoughts -- 

people like small bite size goodies -- i used to sell zero cheesecake dessert plates until i cut them in thirds and sold 'bites' of all three flavors -- same price same amount of cake -- sold like crazy --

but whatever works for you

best to you

(no discounts!)