Let me guess. Right now, you’re thinking “Here we go. Another Buzzfeed-style list from a packaging company, telling me how custom printed boxes will help me ‘differentiate’ my business from the competition.”

Well…not quite. Yes, custom packaging is important. But most businesses today already know this. Especially for e-commerce businesses.

In 2018, you’re not differentiating yourself from your competitors by simply shipping your products in custom branded packaging. Almost every successful e-commerce business is already doing it! From the hipster selling custom artwork to the guy shipping no-name HDMI cables from China.

And if you’re one of the few businesses not using custom printed packaging, then you’re differentiating yourself in the wrong way.

So why are businesses of every kind switching from plain to personalized packaging?

Please share your feedback.