How Did You Decide On Your Business Name? Name Help

Business By MJbakes Updated 28 Mar 2016 , 2:16am by Nancylou

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MJbakes Posted 11 Mar 2016 , 4:43pm
post #1 of 5

My mom and I are opening up a bakery, the business plan is done, we just have to find a space and decide on a name. (We're in Winnipeg, MB, Canada)  

We have a list of names we like, but as I enter them into google, I find out that they're basically all used in a different province or state.  How did you come up with something unique.

I originally wanted Sweet Cheeks Cakery & Cafe (our bakery will have a sit down area where our customers can have a cup of coffee/tea/other beverage with their purhcase if they'd like), our logo would be two "cartoon" kids with chubby cheeks eating a cookie & a cupcake, basically a characature of my two kids.  But then I found the famous Sweet Cheeks of California and about 6 others through out Canada and the US and started having second thoughts.

I've browsed through other forums on CC about business names, someone suggested naming it after a family member.  I sat down and wrote a bunch of our names, my Grandma - Diane Hazel (who started me on my love of baking), and I thought Hazel would sound good in a bakery name, but how?  Everything I paired it with sounds boring.  My hubby suggested Jenni Lee (my middle name and my moms middle name) - but theres a Jenna Rae Cakes & a Jeanie's Cakes in the same city, it sounds too similar.  I also liked "Les Gateaux d'Elle" (Elle's Cakes, but not everyone would get it until they found out my name is Michelle)-but my mom doesnt speak french.

Any suggestions? sorry about my long winded post .

4 replies
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Nancylou Posted 11 Mar 2016 , 9:41pm
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My mom and I went with our middle names - Louise.  Our business name was actually inspired by one of your beautiful resort towns in Canada - Lake Louise.  I was watching an episode of "The Bachelor" and they were visiting Lake Louise and it just sort of clicked.  We are not Canadian, but we are Louise and "Lake" rhymes with "Cake", so we became Cake Louise. 

I really like "Les Gateaux d'Elle".  You could explain the "Elle" part of your name in the "About Us" part of your web site.  That's what I did - at the very end I have a section called "Our Name", and then explained where the inspiration came from. 

Hope this helps,


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veghed Posted 11 Mar 2016 , 10:19pm
post #3 of 5

"Let Them Eat Cake"

There are several in the US.

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Lady221Bakery Posted 28 Mar 2016 , 1:55am
post #4 of 5

You're So Sweet! Baking Co. was the first name I picked for my business when I started 4 years ago. Since then I've changed it because I bake mostly bread (funny I know) and I felt like my name was too long and having Sweet in it was really confusing when another vendor at my market is called Simply Sweets. So I dug down deep into the things like I'm really passionate about. I'm a Sherlock Holmes fan and love all the books and movies and shows and just decided to make a play on it. 221 Bakery was born (Sherlock lives at 221b Baker St. London) So I thought it was clever and different and short and simple. I went down to my printer and rebranded my entire business with a new logo with Sherlock holding a cupcake and written to look like an address. People remember the name easier and the logo sticks out in their minds and something truly unique so it makes my business memorable. Find a good printer and graphic designer to work on a name and logo, you'd be surprised on the inspiration they can draw from simple things like a fictional character.

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Nancylou Posted 28 Mar 2016 , 2:16am
post #5 of 5

Love the inspiration for your bakery name @Lady221Bakery ... so unique and memorable.

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