Pricing A Carved Shoe Cake.... Does This Sound Right?

Decorating By jena2727 Updated 24 Jun 2013 , 2:40pm by Cakechick123

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jena2727 Posted 24 Jun 2013 , 2:11pm
post #1 of 4

I have a customer who wants a carved Jordan Shoe cake sitting on top of a shoe box. I would use a 12x18 for the shoe (54 servings) and an 11x15 for the box (35 servings)


So I have a total of 89 servings before carving.

For fondant I start at $4.00/serve which would put it at $356. This seems insane to me! My cost for for the cake supplies would be MAX of $70 if I order fondant which I would for this as it's more stable than my homemade. And time should take 9-12 hrs max. Which would put me at $23-31/hr minus a little overhead. I guess when I break it down it's not completely outrageous but let me know your thoughts....

3 replies
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Lovelyladylibra Posted 24 Jun 2013 , 2:27pm
post #2 of 4

SOO your think its odd to get the amount of money you should be getting?

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jason_kraft Posted 24 Jun 2013 , 2:38pm
post #3 of 4

ADon't forget your profit margin. If you have a 25% markup, a price of $356 leaves you $285 for your ingredients, labor, and overhead.

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Cakechick123 Posted 24 Jun 2013 , 2:40pm
post #4 of 4

 Why do you have a $4 per serving then?

if someone wants a wedding cake for 90 servings would you also say that $360 is insane?


Also your cost is not $70, its way more than that if you take everything into account. Its not just the flour & eggs, its ALL the overheads that makes up the cost of a cake.

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