Alabama crimson is similar (but different) to USC game**** burgundy.
I mixed red fondant with a bit of black fondant until I got the color I wanted. That particular crimson looks to have just a tad of purple hue to it. Add a tiny bit at first.
I usually start with a piece small enough that I won't be mad if I have to toss it. Then add a tiny bit of the purple and a tiny bit of black.
There is also an awesome color mixing chart http://www.howtocookthat.net/public_html/sugar-paste-fondant-cake-decorations/
Yes I know red & blue make purple. I specifically said purple because the ratio of red to blue is so very small.
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