Contacted Pillsbury About Mixes

Baking By Annabakescakes Updated 26 Sep 2012 , 12:35pm by diannethecakelady

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Annabakescakes Posted 8 Aug 2012 , 5:36pm
post #1 of 5

Via an email contact form. I wrote how it is heavy, and full of holes and how I have tried to modify it with more mix, and more flour, and a mixture of additional mix and flour. It has all been trash, and i depend on it for my business. I also suggested that they come up with a way to market the "old" mix, at the original weight, for 25% more, since the new one is 20% less for the same amount. I would be happy to pay it, to have the other one back!! If anyone else would like to contact them, please do so!

This is the reply I got, a form lettericon_biggrin.gifear Ms. Xxxxxxx

Thank you for contacting The J.M. Smucker Company with your inquiry regarding Pillsbury® Moist Supreme® Cake Mix. We greatly appreciate and value the input we receive from our consumers and take very seriously any comments pertaining to product quality.

Since we greatly value your comments and your loyalty, your experience has been brought to the attention of our quality assurance department. We want to assure you that our products are made of the best quality ingredients available and by the most carefully controlled procedures known in the food industry.

If you have any additional questions or comments, please contact us by calling 800-767-4466, Monday through Friday, 9:00 a.m. to 7:00 p.m. Eastern Standard Time.



I encourage anyone who has an interest, to contact them. Tell them your experience, and suggest they go back to the old mix. Be polite, but let them know it stinks!

4 replies
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kakeladi Posted 8 Aug 2012 , 8:42pm
post #2 of 5

they'll say anything to get you off their back icon_sad.gif
Since I don't bake anymore I won't be contacting them but I sure have sympathy for all of you who are trying hard to work with the new mixes icon_sad.gif

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diannethecakelady Posted 26 Sep 2012 , 1:55am
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Hi Annabakescakes- I actually wrote to them and heard back! In response to a letter I sent regarding the newly reformulated cake mixes that were introduced in July, the Smuckers® company, owners of Pillsbury®, has responded and invited me to meet with their marketing and research and development teams in October. While the company knew that many bakeries buy their wholesale bulk cake mix for volume production work, they were surprised to learn that so many small home businesses and bakeries used the 18.25 oz. boxed cake mixes for their cakes. They assumed that grocery store sales reflected household consumers, and the outpouring of unhappy responses they received from business owners regarding the new product was unexpected. In an effort to give them a more accurate picture of how we use cake mixes in our cake decorating businesses, Id appreciate your feedback in the following questionnaire if youd like to participate. Feel free to sign your name or reply anonymously, and thanks so much for your response! Sincerely, Dianne Rockwell [email protected]

I've invited you to fill out the form Cake Mix Survey. To fill it out, visit:

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Annabakescakes Posted 26 Sep 2012 , 3:03am
post #4 of 5

Hi Diane, thank you so much for doing this, I filled out the survey. It would be interesting to have a running total of how many surveys are filled out. Let me know if you need any help!

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diannethecakelady Posted 26 Sep 2012 , 12:35pm
post #5 of 5

Right now there are 110 respondents, totaling thousands of cases of cake mix purchased, and many are home cake decorating business owners and bakeries. I'd love it if you share the survey link with any cake friends- thanks! I will post an update of the numbers when it's totaled.

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