Cake Boss' Cakes In Stores...$27.99

Business By vgcea Updated 18 Jun 2012 , 9:57am by vgcea

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shari3boys Posted 12 Jun 2012 , 5:41pm
post #31 of 92

I recently went to his cake shoppe just bc u have to if you are up that way. LOL

The line wasn't long for us but we were there on a Wednesday right when they opened.

I got several and i mean several different things to try.
I was NOT IMPRESSED at all!!!
The cake was dry and the icing just okay.

They had very basic fondant cakes for sale 6 inch maybe 8 for 50 bucks!

Anyway it was a fun experience but wouldn't go back again for any reason.

The lady that waited on me so so ridiculously ride to me and my friend as well.
I still like the show

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Pearl645 Posted 12 Jun 2012 , 5:43pm
post #32 of 92

Hmmm...I noticed that Carlos Bakery does a lot of charity cakes which I think is fantastic! You must always give back to the community for their support. So are you saying that the bakery could have possibly done the statue of liberty cake for free? Then they are really charging a whole lot to be able to do so many charity cakes.

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AZCouture Posted 12 Jun 2012 , 5:47pm
post #33 of 92
Quote:
Originally Posted by Pearl645

So are you saying that the bakery could have possibly done the statue of liberty cake for free?


It is quite possible yes.

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jason_kraft Posted 12 Jun 2012 , 5:49pm
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As Buddy says himself, his designs are what make him unique. More specifically, it's the elaborate custom designs that sell for thousands of dollars. From what I've read the taste and texture of the cakes are mediocre to poor, and the people who make the more basic cakes sold to walk-ins are probably less skilled than the decorators who work on the elaborate cakes.

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vgcea Posted 12 Jun 2012 , 7:13pm
post #35 of 92
Quote:
Originally Posted by jason_kraft

As Buddy says himself, his designs are what make him unique. More specifically, it's the elaborate custom designs that sell for thousands of dollars. From what I've read the taste and texture of the cakes are mediocre to poor, and the people who make the more basic cakes sold to walk-ins are probably less skilled than the decorators who work on the elaborate cakes.





I read readers' comments on the book scp1127 linked to on Amazon (THANK YOU), and one of the reviewers stated that Buddy distinguishes himself from Duff in that he claims himself as a baker rather than a decorator. Now I come here and read that the taste and texture of his cakes are mediocre.

I am yet to find one commercial baker(y) that produces consistently great tasting cakes. I've read reviews of Magnolia Bakery, Cakeman raven's shop (and often times they have one or 2 really good items and the rest are just blah), I tried some Crave cupcakes and while the frosting was divine, the cakes left a lot to be desired. I tried a popular local baker's cake and was not impressed (which is why I sought that flavor at Craves for some redemption).


Does going large scale mean that aspects of the cake would be sacrificed? I've read comments like: "when they were small scale the cake was really good, then they went commercial and the cake quality suffered."

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Elcee Posted 12 Jun 2012 , 7:13pm
post #36 of 92
Quote:
Originally Posted by AZCouture

Quote:
Originally Posted by Pearl645

So are you saying that the bakery could have possibly done the statue of liberty cake for free?

It is quite possible yes.




What I've heard is that the producers of those shows drum up those cakes for them. In essence, the customer isn't paying for the cake, but the "stars" aren't doing them for free; the network pays for the cakes.

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Claire138 Posted 12 Jun 2012 , 7:20pm
post #37 of 92
Quote:
Originally Posted by shari3boys

I recently went to his cake shoppe just bc u have to if you are up that way. LOL

The line wasn't long for us but we were there on a Wednesday right when they opened.

I got several and i mean several different things to try.
I was NOT IMPRESSED at all!!!
The cake was dry and the icing just okay.

They had very basic fondant cakes for sale 6 inch maybe 8 for 50 bucks!

Anyway it was a fun experience but wouldn't go back again for any reason.

The lady that waited on me so so ridiculously ride to me and my friend as well.
I still like the show





That's interesting bc if you press on the link (the Daily Mail article) in the LW's post you will see a few comments from people who live in Hoboken who do not have nice things to say about Carlos bakery at all. I know that when my brother called there to inquire about a cake he found them very rude and obnoxious & took his business elsewhere.

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jason_kraft Posted 12 Jun 2012 , 7:25pm
post #38 of 92
Quote:
Originally Posted by vgcea

Now I come here and read that the taste and texture of his cakes are mediocre.



The reviews I've read are from walk-ins, so one can infer that the off-the-shelf cakes are not of the same caliber as custom cakes, which would make sense considering the difference in price. Buddy may have put together all the recipes himself, but the weakest link in the chain can still drag down the quality of the product.

Quote:
Quote:

Does going large scale mean that aspects of the cake would be sacrificed?



This happens quite often once you start hiring new employees if you are not very discerning in the hiring process. The bigger an operation gets, the less the original founder is involved in the end product.

And if you have a family business the problem is magnified, since you may not be able to just fire poor employees (like the rude person who answers the phone at Carlo's).

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SoFloGuy Posted 12 Jun 2012 , 8:42pm
post #39 of 92
Quote:
Originally Posted by Pearl645

My word. I wonder how much that family paid for their little son's birthday cake with a real slots machine. Somehow those cakes look like $10,000 to $20,000US.




Rich people don't care what they spend they just like to throw names around that's why they get it from Cake Boss. Recently I read about an outside party thrown in the Hamptons where a handyman was sent to buy $9.000 of "disposable furniture" at Pier 1 for an outside party that was to be donated after the party. Another guy paid $20,000 for 10 mini dirt bikes for 5 year olds and an acre long dirt track to be built on his property for the party.

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AZCouture Posted 12 Jun 2012 , 8:56pm
post #40 of 92
Quote:
Originally Posted by SoFloGuy

Rich people don't care what they spend they just like to throw names around that's why they get it from . Recently I read about an outside party thrown in the Hamptons where a handyman was sent to buy $9.000 of "disposable furniture" at Pier 1 for an outside party that was to be donated after the party. Another guy paid $20,000 for 10 mini dirt bikes for 5 year olds and an acre long dirt track to be built on his property for the party.




So? I went to a birthday party this past weekend for a 4 year old that had a live band and a food truck and hired lifeguards for their pool. That was big spending for my area (for a lot of areas I'm guessing.) These people are the most down to earth generous people I've met in a long time. They wanted to have a good time and thanked everyone numerous times for coming, they practically fell over themselves making sure everyone was having fun. And the people who donated the furniture? Umm, donated? Sounds like a nice thing to do to me.

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PinkLotus Posted 12 Jun 2012 , 11:47pm
post #41 of 92

I think it's a brilliant idea. I wouldn't buy one because I prefer to make my cakes myself, but I bet you A LOT of people will buy these. And why not? If you're not into baking, it's a cheap(ish) cake that's kinda cute, and it's "made" by Buddy! I'm not a huge fan of him, but I agree with scp, when it comes to marketing, he is very smart.

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mplaidgirl2 Posted 13 Jun 2012 , 12:08am
post #42 of 92
Quote:
Originally Posted by Claire138

Quote:
Originally Posted by shari3boys

I recently went to his cake shoppe just bc u have to if you are up that way. LOL

The line wasn't long for us but we were there on a Wednesday right when they opened.

I got several and i mean several different things to try.
I was NOT IMPRESSED at all!!!
The cake was dry and the icing just okay.

They had very basic fondant cakes for sale 6 inch maybe 8 for 50 bucks!

Anyway it was a fun experience but wouldn't go back again for any reason.

The lady that waited on me so so ridiculously ride to me and my friend as well.
I still like the show




That's interesting bc if you press on the link (the Daily Mail article) in the LW's post you will see a few comments from people who live in Hoboken who do not have nice things to say about Carlos bakery at all. I know that when my brother called there to inquire about a cake he found them very rude and obnoxious & took his business elsewhere.




I took the path over from NYC to try thier cupcakes... They were dry. And the frosting was kind of terrible. The place was really disorganized as far as who they were taking orders from but once I got to the counter they were nice.

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costumeczar Posted 13 Jun 2012 , 2:44am
post #43 of 92

I just got a notice that he's going to be here at a theater in Richmond doing some kind of holiday show where he decorates cakes onstage and tells stories about the bakery. What the heck is that? Slightly bizarre...

Of course the quality of the baked goods is going to suffer when you increase the size of an operation, but people will still buy that stuff. I hadn't heard good things about the pastries in his shop, but the worst bakery in the world was down the street from me in Boston, and they were always packed becasue they were right off the train line. They had location in their favor, Buddy has publicity in his.

He's said many times that he's in business to make money, and the way that he uses the show to spread the word about his bakery has served him well. He's also said many times on the show that his goal is to make Carlo's Bakery a household word, that's one of the things they always focus on when they start in with the emotional speeches about his father. He was also on here for a while before TLC shut him up, and he said that he's a businessman first, and that he has a lot of people to support with his business. He made the point that churning out the same cake design over and over makes sense financially, since it gets faster and faster, and he's totally right on that score. The automation of those two designs was only a matter of time.

I'm not a fan of the show since the FawnDaunt and Cuzzin Ant'ny accent being screamed at each other is irritating, and all of the invented drama and set-up situations are dumb, but I don't fault his business sense. But I will NOT be going to see his weird little stage show

icon_rolleyes.gif

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Pearl645 Posted 13 Jun 2012 , 3:20am
post #44 of 92

Yeah I did hear about his holiday show and wondered "what holiday?" Christmas? I probably would be the one to line up and wait to taste his stuff just to say "I have tasted it". Then again, someone might knock some sense into me. I am a huge fan of his artistic talent when it comes to cakes. I just need to know the taste is behind the quality and I do love cannolis but they are hard to come by. I have learned that all the drama and fluff in the show is for viewership. Non-cakers probably won't like the fluff. It's the tv regulars who will like the reality kinda show. Hey if ppl can watch Jersey Shore..what's Cake Boss!

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FromScratchSF Posted 13 Jun 2012 , 4:10am
post #45 of 92

I wasn't going to bring this up, but I have it on very good authority that these cakes are doctored box mixes. Someone I know that toured the facility as a VIP saw walls and walls of commercial cake mix. Buddy himself hinted at it here:

"when they brought the last final prototypes, you couldn't tell the difference between their cakes and mine".

Not that it matters, but I thought I'd share since people are speculating on the cake itself. I don't believe that this cake is the same cake you'd be getting if you went to the bakery. It might be close, but it ain't scratch.

I also doubt these are hand-piped - I'd be willing to bet machines make these designs on a big conveyor belt.

I'd still buy one. I'm a sucker.

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scp1127 Posted 13 Jun 2012 , 4:28am
post #46 of 92

I am sure that when my business grows beyond me and my daughters, or me being hands-on, my product will suffer slightly. I work so hard to make them the best possible knowing that they still must be the best even when I let go a little.

Another thing to consider is that to keep the quality high, we must be willing to pay an equitable wage. But at some point, if we are lucky, we will be so big that compromises must be made.

I have tried some of Buddy's recipes. They are intermediate in execution. But if done correctly, he really has some recipes that are different from every other cookbook. Same with Georgetown Cupcakes. I have not baked any of their recipes, but I can see that they are good, solid recipes that can be easily adapted if not right the first time.

Just as we students of marketing studied Coca Cola, GE, Ford, etc., we students of baking should study the big guys and apply what we can for our own businesses. There is the old marketing story about why there was a Burger King beside every McDonalds. Very simple explanation. MCDonalds spent millions researching just the right locations for their stores. Burger King spent none. they just built beside a McDonalds. When we were taught the value of branding and logos, professors told us to look to the big guys. If they did it, we needed to do it. We don't have millions to spend, but we ca emulate the big guys who do spend the big bucks.

So I study all of these successful bakeries. While I was a SAHM and didn't want to work but so much, my daughter has plans to take the bakery to a much larger level. I'll guide her, educate her, and partner with her. I don't have to re-invent the wheel, but I can take the best marketing and branding strategies from many companies and create my own with that knowledge.

I will give you an example of something that is so simple but so profound in our industry that I learned from Buddy's book. He was a teenager and working hard in the bakery. His dad came up and asked him, "What are you doing with your other hand?". I have made myself aware of this since I read that. Now I don't hold the cookie pan with one hand. I make a spot and load with both hands. This practice, if you make a decision to stay aware, is a huge time-saver. Think about loading 300 cupcake wells with liners. Making cookies, bringing two cake pans to the oven, big one... picking up two or four eggs at a time vs holding a bowl and getting one. There are applications every day. Over the last two years, I know that because of this awareness, my time in that kitchen has been less by a significant amount.

Another huge skill taught by Buddy in the book... the proper use of a 24 inch piping bag. He explained it in his book and I would watch the guys do it in the first season. Now the task of frosting 300 cupcakes is as simple as frosting 50 or 60.

So look for the little things and make yourself money or save time. Listen carefully and between all of the stupid TV antics, you will get some good advice.

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Pearl645 Posted 13 Jun 2012 , 4:31am
post #47 of 92

Well! If that is true then his profit margins are and profits are way bigger than I expected. In the same breath, I always wondered how his recipes could be made in such large quantities without quality being affected. I know my scratch recipes never come out moist once I begin to double triple it farless what he does - mixing in those large mixers on the ground.[/b]

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Unlimited Posted 13 Jun 2012 , 7:41am
post #48 of 92
Quote:
Originally Posted by FromScratchSF

I also doubt these are hand-piped - I'd be willing to bet machines make these designs on a big conveyor belt.




If they were machine-made, they'd look better and be more consistent.

They don't have a conveyor belt at the new facility, they have a decorating room. If Buddy really wanted to be a productive cake factory, he'd have an assembly line. He doesn't have the experience to know just how much he doesn't know about running a high-volume production facility and how much more he could be producing. I'm surprised he didn't get advice from professionals about setting up the build-out with the correct equipment for a truly efficient factory. He'd be impressed if he was shown what could really be done!

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costumeczar Posted 13 Jun 2012 , 11:22am
post #49 of 92

I don't think that they show us everything that he has set up in the show, though. I have no doubt that there's plenty of his setup that isn't televised.

Of course he uses mixes...There was a show a couple of seasons ago where there was a big sack of some mix in the background. Just becasue he says "I'm a scratch baker" doesn't mean that everything that comes out of the bakery is totally scratch. You can't produce that much volume otherwise (unless he has an entire staff who knows how to do a consistent product every time and are all experienced bakers. And I doubt that he does.)

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Claire138 Posted 13 Jun 2012 , 11:28am
post #50 of 92

I also remember the one where he used what looked suspiciously like a cake mix & always wondered about it!

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robinmarie Posted 13 Jun 2012 , 11:44am
post #51 of 92

Does anyone know what grocery store chains the cakes will be sold? I think I would try one, just curious.

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Paperfishies Posted 13 Jun 2012 , 6:08pm
post #52 of 92

I had a "cake boss" cake at a wedding I attended in New York, I thought it was pretty good much better than Duff Goldman's cake...I had an Ace of Cakes cake at an event at Newport Aquarium, I wasn't impressed.

The lobster tail pastries at Carlo's Bakery are AMAZING.

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AZCouture Posted 13 Jun 2012 , 6:18pm
post #53 of 92
Quote:
Originally Posted by Paperfishies

The lobster tail pastries at Carlo's Bakery are AMAZING.


I have heard that too, and I think it's their number one selling item.

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Annabakescakes Posted 13 Jun 2012 , 6:31pm
post #54 of 92
Quote:
Originally Posted by Paperfishies

I had a "" cake at a wedding I attended in New York, I thought it was pretty good much better than Duff Goldman's cake...I had an Ace of Cakes cake at an event at Newport Aquarium, I wasn't impressed.

The lobster tail pastries at Carlo's Bakery are AMAZING.




When was the event with duff's cake at the aquarium? I've brought a cake there, and the bakery I used to work at before I built mine does all their birthday cakes. We get family passes every other year for there. It is a shabby venue, comparatively speaking, but it is cool icon_wink.gif

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Pearl645 Posted 13 Jun 2012 , 7:12pm
post #55 of 92
Quote:
Originally Posted by costumeczar

I don't think that they show us everything that he has set up in the show, though. I have no doubt that there's plenty of his setup that isn't televised.

Of course he uses mixes...There was a show a couple of seasons ago where there was a big sack of some mix in the background. Just becasue he says "I'm a scratch baker" doesn't mean that everything that comes out of the bakery is totally scratch. You can't produce that much volume otherwise (unless he has an entire staff who knows how to do a consistent product every time and are all experienced bakers. And I doubt that he does.)




You're right about not being able to produce a consistent product with high quality with scratch recipes. I can attest to that. From the moment I started doubling and worse tripling and quadrupling my scratch cake recipes for wedding cakes, the quality sucked! I am no science or maths expert so I don't even understand by how much flour I needed to reduce the recipe by or how much more liquid to add to maintain a moisture balance. I just knew my once moist and great tasting cakes were now coming out dry.

All I know is those massive standing mixers they have at Carlos Bakery surely cannot be churning out massive amounts of scratch cakes. It is just impossible. They don't even look like they have the time to stand up and mix scratch recipe batter for long periods of time. It would make running a bakery that size inefficient.

I still want to try one of his cakes and a cake by Duff. I mean! They have a tv show! Something must be tasting right in there lol

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BlakesCakes Posted 13 Jun 2012 , 7:32pm
post #56 of 92
Quote:
Originally Posted by Pearl645

They have a tv show! Something must be tasting right in there lol




I really, really doubt that, but most of their audiences want to believe the same thing.

I wouldn't be surprised if producers never even tasted their cakes. They were chosen strictly for visual aspects and personalities. It wasn't the taste of their cakes that brought them to the attention of TV.

When I've watched either show, I've been appalled at the the obviously overbaked cakes that get used at times--and I've choked when I've seen cake and icing being applied directly to untreated plywood without a barrier.

As for mixes, I heard this a long time ago about Buddy, but I don't know for certain.
I read his description of having turned over his recipes to Dawn Foods for the commercial cakes and that he was happy with the final results--not being able to tell the difference. That leads me to believe that Dawn was charged with making bulk mixes to be used for commercial purposes--that's their area of expertise.

If you're going to make & ship cakes in bulk, I'd think that is a whole different animal than one-ofs.

There's good & bad in all of it. I'm, however, not impressed.
Rae

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Pearl645 Posted 13 Jun 2012 , 7:48pm
post #57 of 92

When I've watched either show, I've been appalled at the the obviously overbaked cakes that get used at times--and I've choked when I've seen cake and icing being applied directly to untreated plywood without a barrier.

As for mixes, I heard this a long time ago about Buddy, but I don't know for certain.
I read his description of having turned over his recipes to Dawn Foods for the commercial cakes and that he was happy with the final results--not being able to tell the difference. That leads me to believe that Dawn was charged with making bulk mixes to be used for commercial purposes--that's their area of expertise.


Rae[/quote]

I too was appalled when I saw over-burnt cake edges that looked dark brown compared to a yellow cake. A lot of times I see that the burnt edges aren't trimmed off. I did see them apply buttercream to uncovered wood. I just opened my mouth and said...well maybe they know what they are doing lol. All in the name of haste I guess.

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Claire138 Posted 13 Jun 2012 , 7:52pm
post #58 of 92

Did anyone see the one where the oven was broken and the guy who came to fix it actually slid into the oven with his shoes on?
I'm always amazed at what appears to be a complete lack of hygiene & am sure that were they not as famous as they are the health dept would be down on them like beans on toast!

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jason_kraft Posted 13 Jun 2012 , 7:58pm
post #59 of 92
Quote:
Originally Posted by Claire138

Did anyone see the one where the oven was broken and the guy who came to fix it actually slid into the oven with his shoes on?



It's certainly possible the oven was cleaned after that. Cleaning an oven is not exactly engaging TV, remember the viewers will only see the interesting stuff and anything else necessary to build the producers' narrative.

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Claire138 Posted 13 Jun 2012 , 7:59pm
post #60 of 92
Quote:
Originally Posted by jason_kraft

Quote:
Originally Posted by Claire138

Did anyone see the one where the oven was broken and the guy who came to fix it actually slid into the oven with his shoes on?


It's certainly possible the oven was cleaned after that. Cleaning an oven is not exactly engaging TV, remember the viewers will only see the interesting stuff and anything else necessary to build the producers' narrative.




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