We've talked on previous threads about the benefits/disadvantages to using Groupon (and similar coupons) as a way to increase business. According to this news story, a bakery owner severely misjudged her ability to supply customers. She offered a seventy-five percent discount on one dozen cupcakes but "under-estimated the popularity of the deal and was unable to cope when 8,500 people signed up for the $10 (£6.50) bargain." Full story here http://www.msnbc.msn.com/id/45398235/ns/world_news-europe/

rlowry03 beat you to it this morning...
Groupon costs bakery $19000!:
http://cakecentral.com/cake-decorating-ftopict-735564.html

I feel really bad for this bakery. But, before you enter into something like this, you really need to do your homework first, limit the number of sales, know what you are willing to sell for, etc., etc. I have no doubt they expected a hundred or two hundred sales, and ok, you can take a loss. This just shows that you need to be careful with all your business decisions.

Mimifix, can you please tell me which thread I could find the ad / disadvantages of selling through groupon?

Thanks