I'm posting this article link because the topic comes up frequently in threads here on CC. While the article is talking mainly about wedding planners, many of the points are transferrable to the cake industry, and many of the points in the article have been mentioned here on CC.

Just sharing some food for thought and discussion.

http://www.sageweddingpros.com/2011/06/07/why-do-i-keep-getting-low-budget-brides-part-1/

I like the article, they make some very valid points which make complete sense to me, but sometimes you just need them spelling out in front of you to see them.

Problem is now I have to wait til tomorrow to read more

Very good. Thanks so much!

Very good. Thanks so much!
This is especially true for your web presence. If your website is a cookie cutter site or just completely disorganized, people will use that to judge what they're going to get from you.

lol, I clicked on this because I read that same article this morning! I thought, "Hey! I've got a great answer and link for this person!" And lo and behold, it was Debi.

Even though I am not in business I often come to this series of threads because I find it interesting.

I think one of the main things that hit home for me was the branding. Having a profesional logo and website speak a lot to the kind of business you bring in.