Hi Everyone! I'm working on my logo and need some feedback! I've got two options here, both will eventually be brown and purple, although one is currently brown & blue.
What do you like? What do you hate? If you changed anything what would it be??
http://i55.tinypic.com/28r1pg0.png
http://i52.tinypic.com/68yglu.png
(I hope the links work, I'm having a heck of a time attaching the images to this post!!)
Thank you! 
I like the blue one better, as for the font... at first glance, fOr does look like fEr, but since you have E's elsewhere to differentiate, it works
I like the second, because the purple bow on the cake draws attention to it. I also thought the "for" was "fer" until I read other replies. Cute name for a cake shop!
I like the first one. Also as for the font I didn't really think the for was a fer. Until I read other peoples post did I have to do a recheck. I kind of just read and understood it fully and went on. I like the whole feel of it and didn't try to nit pick it with a magnifying glass if that makes sense.
also, i didn't think it was 'fer' at all! i read it as 'for' I like the brown/blue one best. As someone else said it is definitely a cake, not packages. However, I do like the brown/purple coloring better. I would not concern myself with the o in for looking like an e, I think the message is very obvious. My only critique would be that the cake looks a bit top heavy - maybe make the stand look a bit more solid. Great work and good luck with your business.
I like the cake in the blue one better. Can you make the spacing closer together where the apostrophe is? My eye is immediately drawn to that big gap, especially since there is no spacing between the other words. Actually, I would prefer to see spacing between the words, because not having it is making my brain start to think about improper grammar and such. I like your font.
I like the first one. Also as for the font I didn't really think the for was a fer. Until I read other peoples post did I have to do a recheck. I kind of just read and understood it fully and went on. I like the whole feel of it and didn't try to nit pick it with a magnifying glass if that makes sense.
I thought the name was supposed to be "fer cake's sake". Both graphics look nice, the business name sounds a little awkward though.
Graphics-wise, I prefer the stylized cake picture in the blue logo, but the purple color looks better as well as the "Cake" being larger in the purple logo.
I too thought it said "fer" and while I like the font, some times we cant' use the one we like because it's hard to read. I like the purple color better.
I like the second graphic (brown & purple). I think the image is clean and contrasts well with the font.
I like them both, but I like the 'blue' one better. Cute name!!!
I like the purple one. I read it with no problem and didn't think it was FER until I went back and re-read. I do think you need the space between the apostrophe and the letter s closed a bit.
Depending on the program you're using, all you would have to do is delete the little swirl on that "o" so that no one is confused. I don't know why it doesn't look more like the capital letter O you have at the beginning of the name!
Pretty logo and pretty name.
All very good responses and great points! Thank you everyone!! I didn't see "For" as "Fer" until it was mentioned, but now I do see where that is coming from. She may be able to tweek that a little. And I'll also ask her to tweek the spacing and the apostrophe (sp?) because it should be closer to the "s"
MadMillie - my little sister (when I say little, I mean she's 20) is making it for me. She's going to college for graphics art communications and I don't know how she does it, but she's amazing when it comes to graphic arts. She does small jobs on the side so if you're interested, let me know
Thanks again everyone for your feedback!!
Jen
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