On my Facebook page, there is a button for "Promote your Page". My understanding is that you can make a small ad to show up only for people in your area with other specifics (ie people with a relationship status of 'Engaged'). I also understand that you pay a base price, plus a small amount for each person who clicks on your ad. It does seem like it would be a good way to reach your target audience, but I never even pay attention to those little ads. Has anyone else tried them and had success with them? Or bad experiences? Thanks!

I was wondering the same thing. I was just looking at the faq page and couldn't make sense of it all. I was not willing to give them my credit card info when the info was so vague. Facebook has too many sketchy links and applications for me to trust it.

I haven't used them, but they are legit and provide some interesting options for targeting. Here's a few guides to FB advertising:

http://subliminalpixels.com/facebook/how-to-set-up-and-track-facebook-ads/
http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7

Thank you both! this helps!

My husband uses facebook ads, I would definitely recommend them, you decide what city's and how you would want to target for example females over 18. the payment is good too you decide a daily budget that you don't want to go over and then you decide how much you are willing to pay per click. you can also choose specific days to run your add. It shows you exactly how may times your add was displayed and then how many people clicked on it.
It is good controlled way to advertise. thats my two cents : )

I work with a group as a wedding show promoter and yes we use Fb ads. It's pay per clink - no base fee at all. You can also embed tracking links into your landing page to see how many people click from a specific Fb ad. At least for us it was quite cost effective.

Thanks everyone! I think I'm going to try it!

It ended up costing me a small fortune and absolutely NO orders came from it. Problem is, your friends see it and they all click...instant charge. I even limited to $5 a day and over 30 days that is $150 after 3 months of this and no orders directly from this to offset the cost I ended my FB ad.

hmmm... good point cakesdivine. Did anyone else get actual orders as opposed to just clicks?

You can choose to exclude anyone already connected to your page. You can choose your daily budget & then check your clicks & traffic. If an ad is not working you can stop it at anytime.

I would not let an ad run for more than 2 days without getting the percentage of clicks you are looking for when you designed your ad.

You can easily compare the success of your different ads. This helps us target customers better.

We have many loyal customers who found us through FB.