Hey all! I'm busy, busy, busy trying to get my recipes together for my cupcake biz. I doctored a DH devils food mix today and it was good, but not as chocolatey as usual (I'll add some bakers chocolate next time... thanks mamawrobin!).
My question is this... do you successful cupcake bakers out there use just a mix or do you doctor it? Are there SOME that you doctor and some that you don't? I added milk, sour cream, flour, sugar, vanilla, water, and eggs to mine... I felt like I was baking from scratch! 
Thanks!
I do scratch all the way. I don't understand doctored, to me it is scratch. You added all the same things I do for scratch and a cake mix too. At least I don't have the added expense of a cake mix.
Sorry, I just don't get the concept. I'm not going to be able to help you.
For yellow cake I use DH Butter. For chocolate I use Hershey's. For both I add vanilla and sometimes some spices or coffee depending on the flavor.
The box mix thing is just another tool in the kitchen. People respond to that "doctored" box mix. They also respond to my "doctored" Hershey's recipe.
Both provide me consistent reliable results. They are easily priced and therefore provide an excellent building block for a business. Recipes are fun to tweak and try new things, but there is a reason some things are called "bread and butter".
No one needs ten vanilla cake recipes for a business. They need one that works. Use what works.
I agree with you - If you have to put in more than three or four ingredients(including eggs and water) then you might as well make it from scratch.
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