Has anyone use americolor red to color red velvet cake (scratch recipe)?

Thanks for the help

I have and it works great. I have also found using a box of chocolate instant pudding instead of the cocoa helps enhance the red therefore you don't have to add so much of the red color.

Thank you, now I don't have to go buy red color.

Thanks again

Just remember to use LESS of the Americolor. Most recipes are written for the less intense foodcolors at the grocery store. I then add extra liquid to compensate...