I was wondering if anyone ever hears from the bride about the cake AFTER
the wedding? I've made several dozen wedding cakes and not once have I heard if the cake was 1) good tasting?, 2) did it turn out the way they expected it to look?, 3) bad tasting?, 4) ugly?, 5) anything!!!
Is it wrong of me the want to hear some feedback after the cake is cut and eaten? I just feel like since so much time goes into planning and making the cake, if would be nice to know if the bride liked it. And I'd like to know just as much if they didn't like it!
What do you all think?
I always want feedback. I've only done four wedding cakes, and only one bride didn't let me know how it was. Frustrating, but what can you do?
Nope. And for a couple of reasons.
1) When I also do the catering, I'm at the wedding, cutting the cake, and hearing first hand the compliments from the guests and seeing the empty plates (always a good sign!).
2) When it's a drop-n-run cake, no news is good news. Trust me, if there's a problem, they WILL call you!
The post-wedding compliment is nice, but don't hang your hat on 'em.
Before you started doing cakes, did you call the grocery store and tell them how everyone liked the cake they did for Little Jimmy's birthday? I don't.
You know until I got into baking cakes I didn't think about that myself. So, even though it had been 7 years since my wedding, I called the shop and told them how wonderful my cake was and how beautiful it was. She thanked me because she said it's really the unhappy ones they only hear from.
I would also like to know as well.
One thing that you can all make as a policy is to send a letter asking the brides about their cakes as a form of feedback. Many businesses do this. Send a folow up letter thanking them for their business with areas designated for comments and review.
I did a wedding cake for a young couple, and they wrote me a note while they were on their honeymoon and told me how much they loved the cake and how great it tasted. Made my week!
When it's a drop-n-run cake, no news is good news. Trust me, if there's a problem, they WILL call you!
That's pretty much what I was going to say...although not in those exact words.