Lead Letter

Business By karateka Updated 29 May 2008 , 11:43pm by indydebi

karateka Cake Central Cake Decorator Profile
karateka Posted 28 May 2008 , 12:54pm
post #1 of 3

I get leads from Decidio.com. I don't seem to have much follow through, though, and it may be how I contact them.

Most of the brides say to contact them by email only. I send an email, but I think I might need to change the wording.

If any of you have a good form letter you send to brides and would be willing to share your wording, I'd be grateful. Right now I just introduce myself, direct them to my website, and give them my contact info. Then I say I hope to hear from them, thank them for their time. But so far this year I've only had one response.


2 replies
MichelleM77 Cake Central Cake Decorator Profile
MichelleM77 Posted 28 May 2008 , 6:12pm
post #2 of 3

I think what you say is good. You don't want to overwhelm them with too much info right off the bat, and you directed them to your website where they can get all of the info they need. icon_smile.gif

indydebi Cake Central Cake Decorator Profile
indydebi Posted 29 May 2008 , 11:43pm
post #3 of 3

I believe in information overload. I have a letter pre-formatted in Word that I cut-n-paste into an email, PLUS i have about 12 attachments that I send to them. I cal throw an email back to my Decidio, Respond, and Knot brides in under 5 minutes. By the time they call me, they can figure their cake/buffet pricing down to the penny.

Mine is VERY long .... and bridal feedback is that they LUV all of the info I send them and that is on my website. I not only send them food and cake info, but helpful tips on outdoor weddings, bartender info, rental company info, and how to obtain a marriage license in our county.

Due warning has been given ... this is LONG ... but here it is. I've pretty much been using this same letter for 3-4 years with GREAT results!


Thanks so much for your inquiry with Cater It Simple. Please be sure to browse our website at http://www.cateritsimple.com/ for add'l info and helpful hints as you plan your big event, and see our supplemental website at http://www.flickr.com/photos/[email protected]/ for additional photos of our cakes, buffets and some photos of area reception sites.

If you are still searching for venue to hold your reception, be sure to visit our âReception Sitesâ page on our website. http://cateritsimple.com/_wsn/page6.html. There are photos of add'l reception sites on our Flickr Photo Site (link above).

At Cater It Simple, we know you don't have to spend a fortune to have a wonderful and memorable wedding reception. Our buffet package pricing can easily fit into most budgets and usually with money left over! We also offer Appetizer Tables, Dessert Tables, and Chocolate Fountains. Our package pricing includes free delivery, set up, staffing and serving of your buffet and wedding cake, tear down and clean up of the food tables. Our Wedding Cake Package even includes Cater It Simple cutting and serving your wedding cake with no extra "cake cutting" fee! As a matter of fact, my personal goal is to see that you get more than you expected and still have money left over! That's also why we work so hard with our couples to help them get control over their headcount ..... the key to staying inside a budget is to NOT pay for the people who are not going to be there. (We saved one bride over $800 by showing her our method for determining headcount!).

See what many of our clients say about us at http://cateritsimple.com/_wsn/page16.html

Most importantly, we do NOT charge a mandatory 15-20% gratuity fee like many caterers. We believe a gratuity is at the discretion of the client and it should not be mandated by the vendor and charged up front. On a $2000 reception, this can add up to $400 to your total cost. Be sure to ask about this fee as you do your price comparisons.

I am attaching our Bridal Information packet with our pricing, some of our menu options and some extra tips to help as you plan your event. You may want to also consider our âGrand Receptionâ package â¦. everything you need for a âgrandâ reception in one complete package at one low price. You may find that you can get your entire reception at the same or lower cost with this option than some places charge just for the dinner!

There is also our new "Budget Wizard" to help you see how your headcount affects your budget. Let us know how this tool helps (and how much fun it is to play with!). This is attached AND you can also download it from our website, on our "Save Money THIS Way" page. See how our package pricing saves you money ⦠plug in your headcount on the items in our packages and the Budget Wizard will calculate the price savings for you.

Donât be intimidated by the number of attachments! These are designed so you can print them out and keep them in your 3-ring notebook (you DO have a 3-ring notebook, right?), keeping everything handy as you gather information for your big event. I believe in Information-Overload..... you are about to spend a lot of money on this one event. It is important that you understand not only 'what' you are paying for, but 'why' you are paying it.

By choice, we are not liquor licensed, so we cannot help with your bartending needs. I can, however, recommend an independent bartender, Iinsert name). She has 17 years bartending experience and comes highly recommended to me. She can be reached at xxx-xxx-xxxx or by email at insertemailaddress.com

For rental of tables, chairs, linens, tents, etc., we recommend (Name of local rental company and their email). Another choice is (Name of local rental company #2 and their email).

Reduce the cost of your wedding even further with our Referral Program. Refer a friend who is also getting married to Cater It Simple and earn a 5% credit of what she spends to apply to your own wedding! (One client referred 3 friends and earned her wedding cake package absolutely free!)

As you begin your comparison shopping, please contact us to set up your free, no-obligation appointment for a sampling of our buffet items and our wedding cake. You are welcome to bring your groom, your mom, your sister, or whoever else may be assisting your with your plans, up to a total of four. Weâve heard one caterer in town charges $300 for a sampling, so be sure to ask about this fee as you make your appointments. Our sampling appt calendar starts to fill up pretty quick at the first of the year (most engagement rings are given out at Christmas and Valentineâs Day), so as soon as you are ready to comparison shop, give us a call to secure a time that we can get together and discuss your wedding plans.

We understand that you have a million and one decisions to make and we try to keep it simple for you by offering a no-pressure sampling. At the sampling, my assumption is that you are information gathering, so I do not expect a decision, a committment or a check on that day. I DO expect you to walk away with some good information that helps you make an informed decision as you compare Cater It Simple with other caterers in the area. You should plan about an hour for this appointment. We do them during the day and early evening .... we understand folks have jobs and school and not everything works into a 9-5 schedule!

We are located on the (north)east side of Indianapolis, near the Ft. Benjamin Harrison area. (street address), Oaklandon IN 46236.

Thanks again for checking with Cater It Simple. Please feel free to email me with any questions you may have. Having been in the business for 20 years, I just LUV talking weddings!

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