Calling All Cake Decorators Alike Check This Out!!!!!!!!

Decorating By cake_freak Updated 19 May 2007 , 4:09am by KoryAK

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cake_freak Posted 10 May 2007 , 2:48am
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BlakesCakes Posted 10 May 2007 , 3:06am
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Link doesn't work.


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CakesbyMonica Posted 10 May 2007 , 3:33am
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cake_freak Posted 10 May 2007 , 4:13am
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lol thanks for fixing that lol

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KoryAK Posted 10 May 2007 , 4:23am
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I signed!

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cake_freak Posted 10 May 2007 , 6:15am
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COME ON NOW PEOPLE SIGN GET YOUR FRIENDS AND THERE FRIENDS wiltons fondant is a descrace to the culinary feil of hobbys fine dinning and such my dog wont eat this tapedshut.gif

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Sunny77 Posted 10 May 2007 , 12:25pm
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Did everyone else have to donate in order to sign?

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thecakemaker Posted 10 May 2007 , 12:48pm
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I'm confused here - so what were saying is "make your fondant taste better so it will become more popular and we will have to pay more for it and then newbie's won't have anything inexpensive to learn or practice with"?

I agree it tastes nasty but I must also admit that it is the easiest fondant to work with that i've ever tried. It's great to learn with. It's great for decorations that aren't intended to be eaten and for dummy cakes too - without spending the extra $$$ for better tasting fondant or shipping. Maybe what we should be doing is asking more places to put a better tasting fondant on the shelf so we have a choice!

just my 2 cents. . .


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kbochick Posted 10 May 2007 , 2:21pm
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I have to agree. I use Satin Ice for covering the cake, but I use Wilton for my decorations that won't get eaten. My closest cake shop is over an hour away, so if I have a fondant emergency I need the Wilton. Yeah, it's seriously horrible, but it's a lot cheaper for things where taste doesn't matter.

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Audraj Posted 10 May 2007 , 2:22pm
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I also agree, that while it doesn't taste good, it's the easiest to work with that I've ever used. When I did my whimsical cake, the fondant I bought was not co-operating and I was ready to give up - so I went and bought some Wilton's fondant and it worked great.

They do need to make it taste better, but I don't agree with this petition. If you don't like it, don't buy it.

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CakesbyMonica Posted 10 May 2007 , 3:41pm
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That's fine, that's why its a petition. You don't have to sign, thanks for looking.

If you read the petition, then you know that it says nothing about Wilton changing their fondant. It simply states that its gross, and we the cake decorators that use the majority of fondant, don't like the taste. It's all it says.

IF you like the taste of Wilton Fondant, like I said, don't sign it. Its all cool and dandy.

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2sdae Posted 10 May 2007 , 3:51pm
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Originally Posted by Sunny77

Did everyone else have to donate in order to sign?

you're signature is attatched without donating, just click on the x and leave the site. no prob.

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rlsaxe Posted 10 May 2007 , 3:53pm
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I can go both ways on this. Wilton's fondant IS nasty tasting, BUT it is cheap and great for those decorations that won't get eaten. I'd NEVER want to use my Satin Ice for something that won't actually be eaten.
BUT....if Wilton changes its recipe, they may charge more. It's nice to have a fondant out there that's cheap for when you want to make decorations that people won't eat.
I'm torn.

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Lostinalaska Posted 10 May 2007 , 3:58pm
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It is very simple, if you don't like it DON'T BUY IT, there are others on the market and its Wiltons loss

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loncake Posted 10 May 2007 , 4:00pm
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Even using the wilton fondant for decorations and such, it costs a lot of money a 24 oz package is $7 and the next highest size is 5 lbs which is $22. If you make say MMF it only costs a couple dollars. Sure if you dont have enough time $7 might be worth it to you, but someone might want to eat those decorations, like kids they love stuff like that, so taking 10 min to make something that tastes great is much more important to me than going to the store and spending $7 or $22 on tasting glucose and glycerine.

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ombaker Posted 10 May 2007 , 4:05pm
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Maybe what we should be doing is contacting Wilton and get them to make it taste better. If we just don't buy it they will get the hint. A petition is not the answer.

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Sugarflowers Posted 10 May 2007 , 4:25pm
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You know. . . saving newbies from ALL mistakes is not really going to help them. Most of the unusual techniques that I use were mistakes or the cover up of mistakes. I'm not saying that we should not give much needed advice to someone new to the field, just sometimes everyone has to learn something own their own.

The fact that I make my own fondant is because I attempted to do what everyone else did. I started with Wilton, but others fondants are necessarily that great.

While I agree that Wilton fondant is not good, it has it's place on the market.

I am apologizing in advance if this post offends anyone. This just my personal opinion. No one has to agree with it, nor does anyone need to tell me how right or wrong they think I am. Personal opinions are just that, personal.


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CakesbyMonica Posted 10 May 2007 , 6:13pm
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I have conversed with several other CC'er that have contacted Wilton about the flavor of their product. Wilton has the same scripted answer for them all. They don't care. They can push it on the the "home crafters" and make a profit. I personally don't use Wilton, I make my own, but when I am in a hurry and don't have time to, (and you can't say you always have time to make your own) I'd LIKE to go to my local craft store and buy a quality product. Wilton is a recognized name, and they use that to push off this nasty tapedshut.gif on the newbies or time constrained.

So NO, contact Wilton is not the answer. Wilton doesn't care.
Getting Michaels/HobbyLobby/Joann's to carry other brands is also an option, just not the one we are choosing on this petition.

This is my own war with Wilton, which 35 others, at last count, have chosen to join. MY choice is to be more than a passive "well, I just won't buy it." boycotter. Everyone keeps saying "its just my opinion" well, this is mine.

You are free to make your own choice, but don't judge me for mine.

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paolacaracas Posted 10 May 2007 , 6:25pm
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Why not e-mailing Wilton, and ask them to improve, I'm sure they are aware of the taste of their product...

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rajinaren Posted 10 May 2007 , 6:40pm
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Me signed it.

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chocomama Posted 10 May 2007 , 6:48pm
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I signed it b/c even my 7 year old thinks it tastes awful. A fellow cake decorator did tell me that she thinks it tastes better when she adds a bit of vanilla to it. I guess it's worth a try.

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summernoelle Posted 10 May 2007 , 6:52pm
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If you want to reach them, you will most likely have to do so in writing, but I bet you could write an email and attach everyone's signatures to it, and have it be from all of us. That might get their attention more than a petition. But still, after reading the other posts, I don't think they will care.

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HoosierMomOf5 Posted 10 May 2007 , 7:04pm
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It's been known to.........clog sinks? Who the frickin' frackin' frockin' freck is shoving this stuff down the drain and WHY? Sounds like a 1+1 scenario to me. icon_lol.gif

Shoot, I think it's simple. Don't like it, don't buy it. Is a petition really necessary?

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redpanda Posted 10 May 2007 , 7:08pm
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If the sole purpose of the petition is to let Wilton know how many people are unhappy with their Fondant, I would think that they would already have some idea of that from emails and telephone calls. (Maybe even snail mail letters!)

It looks like what you are doing is using a petition, which is conventionally a call for some type of action, in the place of a poll, which is a statement of opinion.

I do know that most people consider online petitions to be absolutely worthless and indicative of very little, because there is no accountability. There is nothing to prevent the same person from signing multiple times, either hiding behind a bunch of fake names, using other people's names without their permission, or simply putting anonymous. Would you really change your business practices based on a bunch of "anonymous" complainants, who you don't even know anything about?

Like it or not, the market will determine whether there is a change in a product. If the product sells, then there is little motivation to change. What if the change made the product harder to work with? What if it made it too expensive? Or shortened its shelf life? Then would there be petitions to bring back the old fondant?


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CakesbyMonica Posted 10 May 2007 , 9:39pm
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The anonymous ones are anonymous to the public on the petition. It has the option so that you aren't putting your name for public view. Why is that important to some people? I don't know, but I can tell you my mom would certainly love it.

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msthang1224 Posted 10 May 2007 , 11:24pm
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I signed as well!!!

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redpanda Posted 11 May 2007 , 2:44am
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CakesbyMonica, does your Mom work for Wilton? ;-P

The reason why anonymous signatures are completely ignored by anyone who actually works in market research is that you don't have any clue whether the person who "signed" is even a potential customer.

The reason online petitions are completly invalid is that, as one poster mentioned, you can sign multiple times. I have eight different email addresses myself, and could easily make another 90 so tonight. That would be 98 potential "votes" by one person. Hmmm, sounds like Chicago voting in the 50's.

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Doughnut Posted 11 May 2007 , 3:16am
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I agree that it tastes nasty, but in some areas it is the only thing available. I'm sure Wilton realizes that they have a product that does not satisfy the public. Maybe pride is keeping them from reformulating (is that a word) their formula. HECK! If Coke can do it why not Wilton!?

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CakesbyMonica Posted 11 May 2007 , 12:20pm
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I'm not saying it'll work. Heck, I don't even think if we gave them 1000 real signatures it'd move them much. The fact is, they have the market share, and there's not much we can do about that. But, what the hey? It can't hurt.

No, my mom doesn't work for Wilton, she is a very private person was my point, and knowing that she could omit her name online, but still have it on a petition would appeal to her. The less her name is sprawled on cyberspace, the better for her.

I actually don't mind Wilton elsewise. Is that a word? I'd have to say the only other thing I don't like is the cake sparkles. I think they're too big. (Yes, I know you can crush them.) But they still don't look like something I'd wanna eat. Other than that, most of my things are Wilton, cause thats how I started out and I have a buddy at Michaels that lets me use his employee discount which makes it cheaper than anything at the cake supply.

Sorry for the run-ons, its early.

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beachcakes Posted 11 May 2007 , 3:00pm
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I agree Wilton fondant tastes bad. It is very easy to work with and is great "practice" fondant. Had i never tried it, I would never known the right consistency for MMF.

THat said, I haven't used it in two years. IMO, it not only tastes bad, but it's expensive! Unless you have a Michael's 50% off coupon, it's the same price as Satin Ice. I live over an hour from the closest Michaels, so it works out the same for me to pay shipping on Satin Ice as it does my time & gas. So I just don't buy it.

Michaels, Hobby Lobby, etc are geared towards the home decorator. They likely have contracts with Wilton. I doubt we'll ever see them carry other, more professional brands.

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