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Opinion on packaging

post #1 of 14
Thread Starter 

I think it's ok to advertise your business with a sticker on the top of the cake box. However, what about cookies? If someone ordered a dozen individually wrapped cookies, do you think it is ok to stick a small sticker with your business logo and website on the back of each cookie package,  or is this considered tacky since the customer should decide if they want to advertise your business or not? Thanks for all opinions! 

post #2 of 14

You're in business, it will be fine. A small sticker with name, website, ingredient label, anything you want to add, will look normal. Your customer will not think anything about it. (Most consumer products carry a business logo and more. It's simply branding your products.)

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post #3 of 14

I totally do that for my individual wrapped cookie favors! I put a sticker with my info on the back of each packaged cookie.

post #4 of 14
Thread Starter 

Great! Thanks for the feedback! I think I will go ahead and move forward with this plan! 

post #5 of 14
I don't sell cakes but from a customer point of view that would be fine with me, expected even.
post #6 of 14

I would, definitely, although I would aim to make it discreet.  Any US bakers, please correct me if I'm wrong but I seem to remember reading that you had to by law in many states so that you could track the provenance of the product if there was any problems?

post #7 of 14

I have branding on all packaging that leaves my "storefront", but I do not label individually boxed wedding or shower favors.  In those cases, the day is about the bride or mom to be - not my business.  If people like the product, they will usually ask the hostess about it.

 

Just my two cents!

 

Liz

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post #8 of 14
Quote:
Originally Posted by Snowflakebunny23 View Post
 

... Any US bakers, please correct me if I'm wrong but I seem to remember reading that you had to by law in many states so that you could track the provenance of the product if there was any problems?

 

In the US there's no universal law; and laws for retail and wholesale are not the same. Bakers working under their state's Cottage Food Law should follow state guidelines. In some cases, products are exempt from individual labeling.

 

And then, of course, there are the "hobby" and illegal businesses that exempt themselves from following any laws.

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post #9 of 14
Quote:
Originally Posted by MimiFix View Post
 

 

In the US there's no universal law; and laws for retail and wholesale are not the same. Bakers working under their state's Cottage Food Law should follow state guidelines. In some cases, products are exempt from individual labeling.

 

And then, of course, there are the "hobby" and illegal businesses that exempt themselves from following any laws.


Interesting :-) Thanks.  The laws in the UK are the same anywhere, irrespective of county :-)  We are certainly not as strict on the business side of things but I sometimes wish we were - all you need to sell a food product is be registered with your local environmental health...insurance etc is up to you!  Scary :-s

post #10 of 14


You'd think things like food safety would be universal across the country, but no!  I have no idea why its OK for someone to bake cakes in their home kitchen for sale in one state, and not in another!  For some reason, "independence" is often valued over common sense. 

post #11 of 14

You're welcome @Snowflakebunny23. (What I find scariest is the complete disregard for laws.) 

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post #12 of 14

I'm another vote for discrete packaging.  Fine to have your name, website, logo, and ingredients on a small label.  In fact, as some have pointed out, it might be a legal requirement.  However, please don't consider it a place to list all the wonderful things you offer, etc etc.  Not food related, but I had a friend make bracelets as favors for my daughter's birthday party and she included a card in each little bracelet bag that listed everything she did and encouraged people to call her, etc etc.  I was quite embarrassed when I realized that each favor included essentially an ad along with it.  

post #13 of 14
Quote:
Originally Posted by FrostedMoon View Post
 

... she included a card in each little bracelet bag that listed everything she did and encouraged people to call her, etc etc.  I was quite embarrassed when I realized that each favor included essentially an ad along with it.  

 

You're right, her advertising like that was inappropriate; the sign of an amateur.

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post #14 of 14
Thread Starter 
This is exactly what I needed to hear! I was worried about looking tacky and "pushing" my business. Im thinking a small sticker with my logo and website on the back of the cookie. Ingredients list can go on the box they are delivered in, which is the same for cakes. I just would never put my card out with a wedding cake, hence my hesitation on putting my logo on the back of a cookie.
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