I'm going to do a wedding expo next month and would appreciate some advice.
What do you think of some sort of incentive at the booth?
A discount to book that day/that month/by next month?
A booth drawing for some prize?
Enter the expo prize drawing?
What would the prize be?
The top 6" free?
Some % off or set amount off (e.g., $50)? A free 6" anniversary cake?
I was advised last year at my 1st expo that giving a discount tells people that you're charging too much in the first place and have room to charge less… thoughts?
The reason I'm worried is because although I feel my display cakes were pretty great at my 1st expo last year, I only booked 2 weddings from that expo. I felt like it went well talking to brides too :( I did not do any incentives. Maybe it was just too far from my normal service area. I'm doing a different one this time that's closer to me. Here's my booth last year:
Do you see anything wrong with it? Anything that would repel brides from going with me?
Here's some advice I've already received:
...give discounts in things that cost u little but has value to a bride. For instance: we give coupons for free cake plateau rental ($50 value). Or 36 free choc covered strawberries w a grooms cake.
$25 off delivery coupons.
Just ideas on what we've done for discounts.
We also offer 10% off any order paid in cash.
My husband had similar thoughts. He doesn't think we should give discounts for our time/skill.
Someone else has said they will never do discounts again. They have brides get your free cake or discounted cake, then get some sheet cakes at the grocery store.
The last thing I want to attract are cheapskate brides.