Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › Why we don't give away free cake...
New Posts  All Forums:Forum Nav:

Why we don't give away free cake... - Page 3

post #31 of 59
Quote:
Originally Posted by costumeczar View Post

Right, more likely to get other non-paying articles published.

In this case, the value-added exposure is the link to the author's web site at the bottom. Given the amount of traffic a NYT article gets, it would only take a very small percentage of click-throughs and purchases on the author's site to make it worthwhile.

Whether or not the value of this exposure is worth the time spent to write the article will depend on the number of hits, click-through rates, and the availability/profitability of products on the author's web site.
Edited by jason_kraft - 10/29/13 at 7:25pm
post #32 of 59
Quote:
Originally Posted by jason_kraft View Post

In this case, the value-added exposure is the link to the author's web site at the bottom. Given the amount of traffic a NYT article gets, it would only take a very small percentage of click-throughs and purchases on the author's site to make it worthwhile.

 

Oh please, Jason, be realistic. You throw this crap around and sadly, some people here may believe it. Make up your mind about whose side you're on. 

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply
post #33 of 59

Jason because you seem to think exposure is actual payment I have a question to pose for you.

 

Do you know the print on the toilet paper roll you've been using all week?

My guess is no.

Yet its getting exposure day after day after day. You can't say "Well its not interesting or useful to you."

Because we would all know that is a lie.

post #34 of 59
Quote:
Originally Posted by MimiFix View Post

Oh please, Jason, be realistic. You throw this crap around and sadly, some people here may believe it. Make up your mind about whose side you're on. 

I wasn't aware there were sides, I'm just giving my opinion. If you feel there is a flaw in my reasoning you are welcome to discuss it here.

Considering the author of the article has a book that is #13 in political humor on Amazon, his strategy seems to be working reasonably well.
post #35 of 59
Quote:
Originally Posted by costumeczar View Post

Like when they tell me that the exposure I'll get from making a free cake will get me requests...Yes, from other people who want free cakes.


Exactly

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #36 of 59

Jason,  I am amazed at all the different paths you've been winding around while missing the whole point of the article and the validity of the OP's post.  You keep zeroing in on little things that have nothing to do with the whole picture. 

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply
post #37 of 59
Quote:
Originally Posted by smittyditty View Post

Jason because you seem to think exposure is actual payment I have a question to pose for you.

I do not believe exposure is actual payment. All I'm saying is that widespread exposure with an international audience and direct links to web sites that convert visitors into paying customers has the potential to at least provide compensation for the time spent producing the free content.

This model only holds for certain types of products, e.g. digital content with a fixed cost to initially produce and zero variable cost. Cake has a high variable cost so exposure in most cases is not nearly as valuable. Given that the author of the article sells items that benefit the most from exposure, the article seems a little hypocritical to me.
Edited by jason_kraft - 10/29/13 at 7:39pm
post #38 of 59
Quote:
Originally Posted by jason_kraft View Post

widespread exposure with an international audience and direct links to web sites that convert visitors into paying customers has the potential for at least providing compensation for the time spent producing the free content.

I would venture to guess those customers are few and far between.

I very much liked the author and thought it was well written. I didn't even look for a link to his site. Quite frankly, although I have great respect for authors, I couldn't tell you his name.

Hundreds of people attended the gala. Many many of them gushed about how great the cake was. Because I am a bread cancer survivor, I am introduced and thanked. There's even a big publicity shot of all is survivors cutting the cake. My phone number and web address are listed on every piece of promo material. Not one single client. Exposure does not equate clients.

They loved the cake. They devoured the cake and droned on about how delicious it was. No difference.

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #39 of 59
Certainly exposure is important. I'm sure some people will in fact click on his link. A few more may even purchase his book.

That is not where the majority of his clients find him. Just isn't.

Apples and oranges anyway....but I've never know anything to come from free cake except more people asking for free cake.

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #40 of 59
Quote:
Originally Posted by DeliciousDesserts View Post

I would venture to guess those customers are few and far between.

Exactly. When we are talking about the number of hits generated by a NYT article (not to mention the print edition), few and far between might be good enough.
post #41 of 59
Quote:
Originally Posted by jason_kraft View Post

I do not believe exposure is actual payment. All I'm saying is that widespread exposure with an international audience and direct links to web sites that convert visitors into paying customers has the potential to at least provide compensation for the time spent producing the free content.

 

Ah, you mean like all the money I make because I post on CC with no remuneration but do have my website link. Or the exposure you have that keeps your blog's donation box filled. Yup, I get it.

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply
post #42 of 59
Quote:
Originally Posted by MimiFix View Post

Ah, you mean like all the money I make because I post on CC with no remuneration but do have my website link. Or the exposure you have that keeps your blog's donation box filled. Yup, I get it.

I can't speak to your website, but the donations from my blog have paid for the time I spent writing the articles. If one of my articles was picked up by NYT and got 1000x times the audience I would probably do quite well.

Also, I post on CC for fun (and to share my knowledge), profit is incidental since I have another source of income.
post #43 of 59
Quote:
Originally Posted by jason_kraft View Post


In this case, the value-added exposure is the link to the author's web site at the bottom. Given the amount of traffic a NYT article gets, it would only take a very small percentage of click-throughs and purchases on the author's site to make it worthwhile.

Whether or not the value of this exposure is worth the time spent to write the article will depend on the number of hits, click-through rates, and the availability/profitability of products on the author's web site.

My cousin would be glad to tell you that it's a nice theory but reality doesn't work that way. She's changing professions because the radio show that she does for free exposure, as well as the books she's written and articles that she writes for free or next to nothing might be worth a ton of followers on twitter, but not enough in sales to support herself. Debating theory is one thing but the reality is that working for free doesn't draw enough follow-up to make it worth the effort.

post #44 of 59
Quote:
Originally Posted by costumeczar View Post

My cousin would be glad to tell you that it's a nice theory but reality doesn't work that way. She's changing professions because the radio show that she does for free exposure, as well as the books she's written and articles that she writes for free or next to nothing might be worth a ton of followers on twitter, but not enough in sales to support herself. Debating theory is one thing but the reality is that working for free doesn't draw enough follow-up to make it worth the effort.

Agreed that in many cases the numbers don't work out in the real world unless you hit it big with exposure on a very popular site. And that's why this article is so ironic: the author himself is probably an exception to his narrative of exposure not being worth it.
post #45 of 59
Quote:
Originally Posted by jason_kraft View Post

the donations from my blog have paid for the time I spent writing the articles.  

 

Interesting, that's not what you wrote a few weeks ago when you said donations were so low it helped you decide to not write a book. And don't ask me to go digging up your old post. You find it. I'm going to sleep.

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply

VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Cake Decorating Business
Cake Central › Cake Forums › Cake Talk › Cake Decorating Business › Why we don't give away free cake...