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Cake price research - Page 3

post #31 of 56
I'm still laughing at Mrs Boogerbrain and Cake Safe strip poles!!

Welcome to CC Molly, everyone here is really lovely and you have hit the jackpot in terms of professionalism and people who truly love their work. And that was not sarcasm icon_smile.gif
post #32 of 56
Quote:
Originally Posted by Molly69 View Post
 

On the flip side some of the above comments may scare off a newbie like myself from posting a question!!  

 

There's nothing wrong with becoming a CC member then waiting to post until people understand the site. 

VISIT US at BAKINGFIX

 

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VISIT US at BAKINGFIX

 

             Bookshelf    Consulting    Classes    Blog    Facebook  

    

 

 

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post #33 of 56
Thread Starter 

wow. lost for words.

post #34 of 56
Quote:
Originally Posted by Molly69 View Post
 

oh ok I completely understand and I can see how helpful these conversations can be.  I am extremely grateful for all the advice I have read on here and all the things I am learning.

 

On the flip side some of the above comments may scare off a newbie like myself from posting a question!!  


Welcome Molly - don't be scared.... the first thing you MUST learn as a cake decorater is that there may be lots of sugar involved but it doesn't guarantee that life is always SWEET.   The  life of a cake decorater is a hard one - there are no easy ways to the top - even though people will always try and grab the shortcuts.

 

What you have witnessed here is just a 'difference of opinion' - I don't agree with the way Jason always touts his.... 'check out your competitors'  - encouraging people to act as fake clients etc  and even though he may not realise it - giving people the impression that they must 'consider' what their competitors are charging in their pricing structure.   I don't condone these practices and think you CAN run a very successful business without having to do this. 

He is as adamant that he is right as I am adamant that I am right...... BUT our experience has been in two completely different areas of cake decorating at opposite ends of the spectrum and we live on separate continents.... so it is hardly surprising that we don't think the same. 

That's the thing with a forum - you don't know how qualified the advice is you are getting.   Hence my plea to new decoraters to do their own research.

 

Have a look at the link provided in one of the first few posts (by Auzzi) it is from the UK Cake Decoraters Guild site and it will require you to be a member before you can access it ..... but it does have loads of really relevant info (even more relevant as you ARE UK based)

and remember this....... NO real damage can be done to you by words on a screen.....  if I had of figured out how to inflinct bodily harm via the internet there would be (mod edit).... sarcastic humour is a part of the Aussie DNA  :wink:

A sense of humour is a wonderful thing  - without laughter, the world is a SUPER boring place

PS..... only smart people can read truly WITTY comments and chuckle instead of getting all miffed

Hero of all time - GODOT

 

 

www.facebook.com/applegum

Th...

Misc 3D Cakes
(1 photos)
  
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A sense of humour is a wonderful thing  - without laughter, the world is a SUPER boring place

PS..... only smart people can read truly WITTY comments and chuckle instead of getting all miffed

Hero of all time - GODOT

 

 

www.facebook.com/applegum

Th...

Misc 3D Cakes
(1 photos)
  
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post #35 of 56
AppleGumPam is my sister-from-another-mother.

Jus' sayin'.
post #36 of 56
Quote:
Originally Posted by Godot View Post

AppleGumPam is my sister-from-another-mother.

Jus' sayin'.


LOVE you too sis!  haha

 

A sense of humour is a wonderful thing  - without laughter, the world is a SUPER boring place

PS..... only smart people can read truly WITTY comments and chuckle instead of getting all miffed

Hero of all time - GODOT

 

 

www.facebook.com/applegum

Th...

Misc 3D Cakes
(1 photos)
  
Reply

A sense of humour is a wonderful thing  - without laughter, the world is a SUPER boring place

PS..... only smart people can read truly WITTY comments and chuckle instead of getting all miffed

Hero of all time - GODOT

 

 

www.facebook.com/applegum

Th...

Misc 3D Cakes
(1 photos)
  
Reply
post #37 of 56

"If you can only ever hope to achieve average and you dont' want to work for nothing...... consider finding another way to earn an income and leave cake decorating as your much loved hobby"

 

There are plenty of successful bakeries that do average work. After all average means the norm. They don't do carved cakes, work with gumpaste or custom cakes. Have a few wedding cake designs.

 

Some of the  work I see on here is way above average. Some people want to work towards that and some are happy running a corner mom and pop bakery. Either way you can make a decent living.

 

Pam your work is fabulous and I strive to reach the level of you and some of the other bakers on here. The majority of people will never reach the level of cake artist. There is a large market for that kind of work but I think most people go their whole lives without ever buying a cake masterpiece, so there is a large market for that as well.

 

That is what I was saying by it's ok to be average. And I hope that 8" stilletto isn't for me :eek:

 

Molly, don't be afraid to post. We don't bite, Good advice is good advice no matter how it is delivered. This place has some of the best bakers and decorators in the world. When you are in a group with people from all over the place you will find a wide variety of personalities and styles. No one means any harm.
 

post #38 of 56
Quote:
Originally Posted by ApplegumPam View Post
 

.......................

 

What you have witnessed here is just a 'difference of opinion' - I don't agree with the way Jason always touts his.... 'check out your competitors'  - encouraging people to act as fake clients etc  and even though he may not realise it - giving people the impression that they must 'consider' what their competitors are charging in their pricing structure.   I don't condone these practices and think you CAN run a very successful business without having to do this. 

He is as adamant that he is right as I am adamant that I am right...... BUT our experience has been in two completely different areas of cake decorating at opposite ends of the spectrum and we live on separate continents.... so it is hardly surprising that we don't think the same. 

That's the thing with a forum - you don't know how qualified the advice is you are getting.   Hence my plea to new decoraters to do their own research............

 I would like to also point out that the number of cakes Pam has done in in the thousands, and the number of cakes Jason has done you would have to count on Unicorn fingers. ("Wait, unicorns aren't real, and don't have fingers"...EXACTLY! Jason has never decorated a cake in his life! ) So, I will take Pam's advice before I take Jason's on anything, and it doesn't matter that he is across the country and Pam is on the other side of the world. He is not a decorator, and doesn't bake. Shocking, huh?

Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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Beginners, be sure to parrot advice and get your post count up as fast as you can. After all, it's not what you know, it's what people THINK you know.
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post #39 of 56
To clarify where my advice in this thread is coming from...it's based on three primary factors:

- Coursework, case studies, and projects relating to business and economics during my MBA at Santa Clara University
- Co-founding and operating the business side of a successful custom order bakery
- Experience from my day job, managing a business intelligence and enterprise data warehouse system for a Fortune 50 company for the past 11 years

I am neither a baker nor a decorator (my wife filled those roles when we ran the bakery). Baking and decorating skills are not relevant to a discussion of marketing and pricing, just like a background in economics is not needed to create an amazing cake.

In any case, Pam and I aren't really all that far apart in our advice. We both think people have to do their own research when it comes to pricing, and neither of us think they should rely solely on a price suggested by a stranger online or a competitor. Our main difference seems to be that Pam does not think a competitive pricing analysis to determine market value is necessary, while I think it's one of the pieces (note: not the only piece) to look at when putting together a pricing strategy.

If you agree with Pam, don't bother researching your competitors. If you agree with me, spend a little time learning what other businesses in your area charge for similar products to help you gauge how much markup you can apply without pricing yourself out.

It's especially interesting that this topic came up this week...I am just wrapping up a conference in DC focused on how businesses use a data visualization platform called Tableau to make decisions about sales, marketing, budgets, pricing, etc. A consistent theme throughout the conference is how collecting and analyzing data is critical in making better business decisions. Sure, it's possible to make a decision with a smaller amount of data, but you are relying more on luck since you may not be able to determine whether or not your decisions are optimal.
post #40 of 56
Quote:
Originally Posted by BatterUpCake View Post

 

That is what I was saying by it's ok to be average.
 

I understand your point of view and your reasons, but in all honesty that statement really scares the living begeezes (sp) out of me.  It reminds me of a kid who says it's alright to have a D on a report card cause "it's passing".   We are becoming a society that no longer appreciates art forms, especially with cake.  I want to stress it's those pathways of pushing ourselves over and over that is the difference between what we all try to accomplish and learn from CC and a grocery store cake.. All to often we use rationalizations for not pushing ourselves to reach our full potential.  I have such angst over how we are losing the unique and accepting the average as norm.  For me, I will always have an adverse reaction to "average as the norm" until I die .  Just my humble opinion

:smile:

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

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I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply
post #41 of 56

Somewhere earlier in the thread I said that is ok as long as you are striving to be your best...for some average is their best. Not everyone wants to create masterpieces. Some just love baking. If everyone could create the masterpieces then that would be the new average.

post #42 of 56
Quote:
Originally Posted by BatterUpCake View Post
 

Somewhere earlier in the thread I said that is ok as long as you are striving to be your best...for some average is their best. Not everyone wants to create masterpieces. Some just love baking. If everyone could create the masterpieces then that would be the new average.

Point taken.  I was trying to say it's not about creating a masterpiece, it's about never giving up the journey to better oneself :)

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

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I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply
post #43 of 56

I agree with that 100%. I try every day. I fall down a lot but I always get back up...sometimes not right away, but eventually.

post #44 of 56
Quote:
Originally Posted by BatterUpCake View Post

Somewhere earlier in the thread I said that is ok as long as you are striving to be your best...for some average is their best. Not everyone wants to create masterpieces. Some just love baking. If everyone could create the masterpieces then that would be the new average.

Bingo. The gist is more "it's OK to pursue your interests"...if you enjoy decorating, build your business around creating more complex designs and develop your decorating skill. If you enjoy baking more than decorating, focus on developing new flavors, refining existing recipes, and producing new recipes for under-served niche markets. If you enjoy the business side more than baking or decorating, work with a partner or hire an employee to take care of that part of the business so you can focus on creating cost efficiencies, developing new markets, and refining marketing strategies.

That said, there's nothing wrong with (for example) your cake decorating skills being average if decorating is not a competitive advantage and you aren't interested in pursuing it further.
post #45 of 56
I need to remind you all to be helpful and please leave off the vulgarities and rudeness.

I'd also like to remind you that you were all once Newbies, and that we encourage new members here on CC. What you may consider a "silly question", the newbie may be in the dark about. Please exercise a bit of patience and guidance, instead of judgement.
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