buy hey.... lets base our pricing on whatever they tell us... instead of sitting down with a pen and paper and write down all your relevant data - bake some, and bake some more ... keep writing .. keep calculating.... and WORK out what you need to set your price at.....
And that's exactly why I advocate gathering as much information as you can before you set prices.
Agreed. Of course "better" is a subjective term...all you need is a single strong competitive advantage that speaks to a viable target market, and that advantage may or may not involve the top of the market.
Re pricing and custom cakes, it may be helpful to include approximate price ranges (total and per-serving) with the examples of your work you have posted online. You don't need a specific price list as long as there are some examples at a few points in the spectrum between simple and incredibly detailed.