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Having trouble getting orders - Page 5

Poll Results: What do you charge for a PLAIN white 8" two layer cake (vanilla and buttercream with fondant)

Poll expired: Jul 31, 2013  
  • 3% (2)
    $0-$19
  • 3% (2)
    $20-$24
  • 16% (9)
    $25-$35
  • 75% (40)
    Over $35
53 Total Votes  
post #61 of 83
I read it as "you've seen the best, now try the rest".
post #62 of 83
Thread Starter 

By the way, my competitors consist of ONE single bakery who's bulk business is high end wedding cakes, and home bakers who aren't even legal who charge $60 for a cake.

post #63 of 83
Quote:
Originally Posted by NSuojhayer View Post

For customers who didn't know the real value of my cakes and thought my cheap prices were expensive

Who cares about them? If I were you, I'd double my pricing immediately and do what you can to live up to that part of your name that says couture. $2 and couture don't really go together. Neither does bespoke and star tipping, which I saw on someone's site recently.tapedshut.gif

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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post #64 of 83
Thread Starter 

I can't get orders at $2 a serving, how would I get any at $4 a serving?

post #65 of 83

Oh, I just realized I already chimed in here earlier. Ok, it's already been established that there are decorators in your area with pricing way above that, and they have business. So whoever buys from them, you need to go after those types of clients. Can't say the market isn't there, cause I know it is. Your work is too pretty to be attracting cheapies, or wasting time explaining quality to them when they don't even care anyways. I call those the yard sale buyers: price is the ONLY thing that matters.

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post #66 of 83
Quote:
Originally Posted by NSuojhayer View Post

I can't get orders at $2 a serving, how would I get any at $4 a serving?

When you price too low you are inviting comparison shopping to Walmart and grocery stores, and you can't beat them on price. By aiming higher (which will require a new marketing strategy and targeted ads) you will reach customers who focus more on quality than on price.
post #67 of 83
I would rather go decorate cakes at Walmart than pour my time and energy into beautiful cakes for people who want Walmart prices anyway. I don't say that sarcastically or to knock anyone, I really mean it. If I couldn't get a fair price for my cakes, if people thought that Walmart level pricing was the only thing that was fair, I would quit doing this and just get a job with an hourly wage where I didn't have to defend my pricing to cheapskates.
post #68 of 83

It looked to me like you only have made about four cakes? Maybe make like 10 dummy cakes - people can be hesitant to order if they're afraid they're going to be guinea pigs.

post #69 of 83
Thread Starter 

I've tried, and nobody will hire me.

post #70 of 83
Thread Starter 

If I could afford to buy cake dummies....

post #71 of 83
Quote:
Originally Posted by NSuojhayer View Post

If I could afford to buy cake dummies....

If you can't afford cake dummies, it might be prudent to put the business on hold and focus on building up your startup fund until you have enough saved up to finance a comprehensive launch that includes a fully executed marketing strategy.
post #72 of 83
Thread Starter 

I can't get a part time job, therefore no way to save

post #73 of 83

Then just keep doing what you're doing. You shoot down every single suggestion offered, and you did say you're fine with the money you've made so far, so maybe just don't change a thing. Good luck!

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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post #74 of 83
Thread Starter 

I shoot down suggestions because they are things that I have already thought of and am unable to do. I've tried just about everything. Charging high, charging low, charging in between, doing this, doing that, buying this making that. I appreciate EVERYONES advice. That is after all what I asked for, advice. I get that professionals like you get frustrated with beginners like me. I do. But I'm doing everything that I can and apparently I can't do anything differently to help myself. So, my business will suffer and you can all be right.

post #75 of 83
Quote:
Originally Posted by NSuojhayer View Post

I'm not meaning to offend anyone. I'm just an 18 year old girl trying to make some money. ("You're not making any"). I've made $300, which I've used to fix my dad's wheelchair ramp. It's enough for me that I'm able to do a little. I seriously can't find anybody willing to pay a good price for my cakes yet. Until then, i'm sticking to what people are willing to pay.

I altered your quote so as to not requote something a moderator might have to delete.

 

Where are you looking for customers? Maybe look into how to optimize your website -- that's something someone with extra time on their hands can do for free. The point is to push your website's ranking as high as possible.

 

Since you're so young, it probably hasn't been long since you had American history. Do you remember when they talked about stuff like the Sherman Anti-trust Act? One of the things I remember from history was something called predatory pricing - I remember it so well because it was just so evil. A big company could come into town,  charge under market and put their competitors out of business. As soon as they did, of course the price would go back up.  And even go higher because they'd have a monopoly.

 

I looked up the definition: Predatory pricing is the practice of selling a product or service at a very low price, intending to drive competitors out of the market.

 

While you are not intentionally trying to drive anyone out of business, that's the still the effect of charging such low prices.

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