What are your policies when it comes to holding a date for someone or a deadline for a deposit?
Currently, if someone makes an inquiry on a cake and we make an agreement as to date, design and price, I prepare an order form/invoice/contract and send it to them. I "pencil" them in to my calendar for that date and give them 2 weeks to get me a deposit (or payment if the cake is less than $50). I send them a reminder email a few days before the 2 weeks is up, and then, if I don't receive payment, a deposit, or at least an email asking for a couple extra days, I take them off the calendar. If I have someone on my "waiting list" for that date, I move on to them.
Does this seem reasonable? What do you do? If during that two weeks someone else inquires about that day, is it "tacky" to contact the first customer and ask if they're still interested? I am transitioning from cake artistry as a "hobby" to preparing to open a storefront someday, so I'm shifting to "for fun" to a more legitimate business model. I'd appreciate feedback and/or advice!