WOW...did anyone catch ABC's The Lookout last night? It was a wedding edition and one category was a wedding cake taste test.
Three cakes...a $2200 New York designer cake, a $300 supermarket cake and a baked-at-home from Betty Crocker cake mix cake that cost $12 to make. While of course the designer cake was spectacular in appearance, the Betty Crocker cake won the taste test everywhere across the country, even in a blindfold test. Now why do I bother to bake from scratch? (That's just rhetoric...no changes in the baking on the horizon!)
It does, however, show how people's tastes are trained toward a lot of convenience foods....while the high end cake was without doubt made with the best ingredients around and a box of cake mix's ingredient list looks like a chemistry experiment, people still like what's familiar to them in the end.