Originally Posted by BatterUpCake
but would you charge for 24 servings?
Most people who shop for single tier cakes for casual events are used to seeing a flat price for the cake, not a per-serving price. The charge would be for a 12" cake (based on our cost and a markup for profit), regardless of the number of servings, so recommending generous serving sizes acts as an upsell.
We estimate that a 12" round will serve 22-28 people at a casual event (the cake is usually cut into wedges), and that range has been pretty accurate based on our customer feedback as well as my own experience. Of course it is a different story for formal events where the venue will be cutting standard 1"x2"x4" slices.