"If you are not educating the client as a way of building value (and along with it trust) you are facilitating conditions where customers will make decisions solely on price. Finally, the O.P. should have discussed her brand"
Can we make this a continuation of the thread: Oh no, I didn't...or...Was that out loud? Or...is there an unsend button somewhere? *sigh*
I do the best I can to self educate, as I think most of us do. I can't afford to hire professional people to do all the various aspects of my business. If I hired an advertising company, PR firm, web developer and all the countless other professionals I need, I'd be bankrupt before I could open my door.
Can we make an educational thread on the topic of building brand with clients from the first moment they contact us (so we get the sale instead of loosing it to the cheapest baker)? I'm willing to embarrass myself in order to learn. I'm going to post a recent email exchange with a potential client and can we see how I should have done this better?
(These are the actual emails, but I've deleted the clients info.)
My name is Carissa M. and I can be reached at 888-888-8888. I am looking for a tiered fondant Princess cake for my daughters 3rd birthday. I did not see anything like this on your website, but would love to see pricing and ideas that you have. The date of her party is October 5th.