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Where did I go wrong?? - Page 2

post #16 of 21
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Quote:
Originally Posted by Cita2679 View Post

I can completely understand. I had a customer reach out to me via email for a baby shower cake a month before the shower. I sketched and quoted her a price and after she agreed, I scheduled a meeting for the deposit and contract signing. Twice I rescheduled and both times she never showed. At this point she wasn't returning my emails or calls so I assumed she decided to order or maybe took her business elsewhere. FIVE days before the shower she calls me , apologizing and indicating she wanted the cake. Again I explained that now all monies were due and again she agreed. Well I never heard from her. I was shocked when I received a call in Saturday asking me if the cake was ready(!!!) I couldn't believe her. It was her shower and she started crying so I stupidly agreed to try and wipe something up. I actually was able to bake and fondant s two tier cake in 4 hrs (never again). Long story short, I receive a call from her friend telling me that thanks but no thanks. I apparently took to long to bake and decorate her last minute cake and they went and purchased a cake somewhere else. So lessons learned. Btw. Sorry so long but I still get upset with this situation and myself because I lost over $100 that day and they had the nerve to blame me. Some People truly don't understand the hard work that goes into each and every cake.

Seriously!!!! That makes me so angry! I cant believe people do that. Very inconsiderate on their behalf. I know now to def take payment before and have everything confirmed. Going forward I have made new changes that I plan to implement and be true to. No more Nice-Cake-Lady!!!

post #17 of 21
Quote:
Originally Posted by Cita2679 View Post

I can completely understand. I had a customer reach out to me via email for a baby shower cake a month before the shower. I sketched and quoted her a price and after she agreed, I scheduled a meeting for the deposit and contract signing. Twice I rescheduled and both times she never showed. At this point she wasn't returning my emails or calls so I assumed she decided to order or maybe took her business elsewhere. FIVE days before the shower she calls me , apologizing and indicating she wanted the cake. Again I explained that now all monies were due and again she agreed. Well I never heard from her. I was shocked when I received a call in Saturday asking me if the cake was ready(!!!) I couldn't believe her. It was her shower and she started crying so I stupidly agreed to try and wipe something up. I actually was able to bake and fondant s two tier cake in 4 hrs (never again). Long story short, I receive a call from her friend telling me that thanks but no thanks. I apparently took to long to bake and decorate her last minute cake and they went and purchased a cake somewhere else. So lessons learned. Btw. Sorry so long but I still get upset with this situation and myself because I lost over $100 that day and they had the nerve to blame me. Some People truly don't understand the hard work that goes into each and every cake.


This MAKES ME SICK to my stomach!  What nerve....I definitely would NOT have scrambled to make her happy.  Burns me to no end!  I hope you let your feelings be known, in the nicest way possible of course.  Either way, she'd probably bad-mouth you!  GRRRRRRR!!!!!!!!!!!!!!!!

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Aah, cake. . .the 5th food group!!
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post #18 of 21
Quote:
Originally Posted by LoveMeSomeCake615 View Post

I disagree, I don't think you need to cut your prices just to get business, you are setting yourself up for trouble when you try to raise your prices back up to where they should be. When you don't charge enough, you attract this exact kind of customer- unreasonable, demanding, wants a whole lot for very little. 

 

If you really feel that you need to give people a "deal" to build your customer base in your new town, you need to communicate to them that you are running a special, limited time offer, whatever you want to call it, so that they know they are getting a discounted rate. I would even tell them the quote of what it normally would be, but then say "But since I am running a special right now, your price will be $___!" They need to know what the cake they are getting is really worth. 

 

Also, I know you said you confirmed the details with her, but it's best to put all of the details on some kind of order form and have her sign off on it. You can even put a place for cake/cupcake stand, yes or no, so that even the use of the stand is clearly outlined on the order form. This way you can refer to the form if some question or issue arises. 

 

As far as the toppers go, it was nice of you to try to accommodate her, but in the future you need to have a hard and fast cut off point for design changes. 

 

And ALWAYS get payment in advance. ALWAYS. 
 

Beautiful work, btw! Don't let this experience get you down! :)

That's pretty much what i was going to say. This part bears repeating: When you don't charge enough, you attract this exact kind of customer- unreasonable, demanding, wants a whole lot for very little.   I disagree about the special offer, in part because your price was not even half of what it probably should have been anyway.  Undercharging never benefits you and when you do so, it negatively effects the market price of cake. No storefront business could survive charging prices like that, but ironically many who hope to one day have a storefront are shooting themselves in the foot by lowering prices in the area and effectively creating a situation where a storefront cake business is no longer a viable business. it's happening, especially in smaller towns.  Bakers tend to have trouble believing that their one or two cakes per week effect market prices, but because there are so many out there undercharging, cumulatively it really does.

 

When showing a picture tell them what's not included. If something is added to the order, it's not added until a specific price for the addition has been agreed on.  And when you send them a receipt for their deposit, itemize exactly what was ordered.  I specialize in cc towers and I would have charged $160 for that order - not including the owl toppers or the tower. And that's with a slight discount on the the cake because of my business model.

 

It can be a real eye opener when a person starts in business... lots of people will bulldoze right over you and it's your job to see that they don't.

Quote:
Originally Posted by DeliciousDesserts View Post

I would have snatched those toppers right off the cupcakes! Seriously!

I agree, I would not have left the order there without being paid in full. I'd have walked out with the whole thing.

post #19 of 21
Absolutely true! When your prices are super cheap, you attract super cheap people with unreasonable expectations and attitude. Just pay attention the next time you see someone complaining about cheap customers, because it's almost guaranteed that their pricing is way too low. Those of us with pricing on the higher end of the scale rarely if ever deal with these types of people. It's completely in your control.
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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post #20 of 21

I have to admit, that's my first thought when I hear someone complaining about cheap customers.

post #21 of 21

Holy Moly!!! That is a horrible story!! Some people just don't get it.  If you forgot to order your cake from Walmart you going to call and yell at them?  I think not...

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JSK Confections
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