Originally Posted by jason_kraft
Do you need to make a distinction at all between "Pre-Designed" cakes and custom cakes? You may simply want to include your pre-designed cakes as examples of custom cakes you can create, which in turn could be offered by your wholesale partner to their customers. Unless you keep an inventory of frozen cakes it seems unnecessarily limiting to not allow any customization at all.
First, thank-you for your help Jason, it's definitely appreciated! This is the only point I can answer right now, as I'm still trying to figure out my thoughts about other points.
Yes, I do need to make a distinction between my 'Pre-Designed' cakes and custom cakes. They are very different (which now writing those 4 words... makes me realize I must not be conveying that well, so I'll work on that issue too). Everything I make is custom and made to order, nothing is frozen (I mention that in my brochure). I give each vendor a disk (they may copy into their system) and a nice folder that shows photographs each cake I offer in this line.........and it explains the flavor and design choices too. The vendor gets a price sheet, the clients version doesn't show pricing from me.
Most (but not all) vendors have their own pricing structure/plans the client can choose from. You know, for $69.99 you get a choice of chicken entrée, salad and soup, for $79.99 they get a choice of beef entrée, salad and soup, etc... My system has 3 levels and the vendor can either enclose my product in with their own pricing category (so with the chicken entrée you can choose any cake from level A or with their beef entrée package the client can choose and cake from level A or level B, etc...) or they can show the client my cake book separate from their food.
So I have 3 pricing tiers and as the price goes up the selection of cake flavors, fillings and cake designs increase accordingly. A bride can not choose a different filling or cake flavor if it isn't offered in the same design tier their cake is. In order to get that higher tiered filling or design, they MUST pay for the higher tier too. At the third tier (the most expensive) they can choose from any of my 'Modest' designs and flavors.
Where as with a completely custom cake, I'll make just about any flavor cake and filling plus create any design they want. Everything about that is custom priced just as I would do with a retail customer. The only difference is, when I offer custom cakes to these vendors I only show the vendor my price and they are free to up sell the cost. I will be selling that custom cake at a wholesale price (of course I'm not going to be cheap either!)
Hope that all made sense and it should explain kaylawaylalayla's question too.