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Website advice  

post #1 of 133
Thread Starter 

I put up a website yesterday and wanted to know what others find vital to putting on their sites or like to see when visiting a site. Not sure if I am allowed to post it...but is has a photo gallery, guestbook, a page where I post reviews with pics, a fun facts and trivia, and "About" page, contact info and a blog.....I have never blogged...what to blog about??? Oh and a why order a custom cake vs a chain grocery cake.....Any input or ideas to draw people in would be great. Something different...I would like to post cool pics to give people ideas from the internet but do not want to violate any copyright/trademark laws. If any of you would like to give me permission to use your pics with proper credits that would be great. I want to add a servings chart. The one I want to use belongs to a baker in Massachusetts so I emailed asking permission. Wait to hear back.

post #2 of 133

It's fine to share the link here if you're asking for input.

 

As far as putting pictures of other decorators' cakes, I would not put those on my business site. Your blog or FB page would be a more appropriate platform for sharing those things.

http://letsgetcaking.blogspot.com/

 

All this cake, and I've gained too much weight. LOL! I am now....The Cake Runner!

 

http://thecakerunner.blogspot.com/

http://letsgetcaking.blogspot.com/

 

All this cake, and I've gained too much weight. LOL! I am now....The Cake Runner!

 

http://thecakerunner.blogspot.com/

post #3 of 133
Thread Starter 

OK..then here is the site... www.batterupcakeco.com  any feedback is qppreciated

post #4 of 133
Quote:
Originally Posted by BatterUpCake View Post

I put up a website yesterday and wanted to know what others find vital to putting on their sites or like to see when visiting a site.

Vital -- the area you serve.

Like to see -- no spelling errors (use a spellchecker).

post #5 of 133
The site looks more like a personal site than one for a business. If you are serious about your business I strongly recommend contacting a professional web designer for help.

Free tip: your home page should include your competitive advantage, your contact info, the market you serve, samples of your best work, and an obvious link to the order form front and center.
post #6 of 133

I don't like the sarcasm in the post explaining about grocery store workers. firstly, 12$ to me, is a lot to make. to insinuate that they don't work hard because they make so little (to you) is insulting. I make only 9.50 and you can bet that I take pride in what I do and food safety is my top priority. and I don't even work in a grocery store, I work in a gourmet chocolate shop and this line has me seething. how do you know that people who work in grocery stores will not be your customers?

Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
post #7 of 133

also, italic font every where is unappealing and looks a little bit juvenile, in my opinion

Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
post #8 of 133

sorry for posting so many individual times. is that your daughter? she's a cutie and i'd love to try some of her chocolate chip tea. I do think however that she should be a side bar. like still on the home page, just like in the upper right corner or something. if you are gonna have that big of a picture, I think it should be the product you are trying to sell.

Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
Hey everybody! Check out google.com ! This is clearly an attempt to direct traffic onto that site and away from cake central. Because everyone knows you can only have one browser open!
post #9 of 133
Quote:
Originally Posted by kaylawaylalayla View Post

I don't like the sarcasm in the post explaining about grocery store workers. firstly, 12$ to me, is a lot to make. to insinuate that they don't work hard because they make so little (to you) is insulting. I make only 9.50 and you can bet that I take pride in what I do and food safety is my top priority. and I don't even work in a grocery store, I work in a gourmet chocolate shop and this line has me seething. how do you know that people who work in grocery stores will not be your customers?
Yes, don't do that. There are things we might rant about in here, but they are not ok to discuss anywhere ekse, least of all a business website.

Also, your littke girl is adorable and sweet and may very well be the inspiration for everything you do, but I don't find that a very professional front page. Sounds like you, the client and little girl will be sitting down for cuppa, and you're all going to talk about what she makes? Kinda odd.
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post #10 of 133
Quote:
Originally Posted by kaylawaylalayla View Post

sorry for posting so many individual times. is that your daughter? she's a cutie and i'd love to try some of her chocolate chip tea. I do think however that she should be a side bar. like still on the home page, just like in the upper right corner or something. if you are gonna have that big of a picture, I think it should be the product you are trying to sell.
We were typing at the same time...good that I'm not alone in that thought though, didn't want to be the meanie.
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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post #11 of 133

((sigh)) Now I'm on my computer and can type a little quicker and without errors. And I have a BIG problem with another area of your site. This:

 

 

I called around to see if any local bakers could do it on short notice. Only one would accept the job but wanted $160 to do a small 2 tier cake.I was flabbergasted!

Ok, my small two tier cakes are at a minimum $200. They're worth it it too. My time and expertise and level of skill are appropriate for that. And I get paid that, usually more. Can't remember the last cake I did that was less than $300. Just because you can't fathom paying something like that for cake, doesn't mean others won't. And if one of the driving forces behind you opening your own business is to "stick it" to people who charge appropriately, then that's really just awful. 
 
Not everyone can command pricing like I do, and that's perfectly ok. But please don't encourage even more people via your own website to devalue our hard work. When your skill improves and you can put something out there that isn't star tipped and amateur looking, I hope you realize your attitude is very demeaning to those of us who break our backs and do everything we can to support the pricing of our fellow decorators. 
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
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post #12 of 133
Thread Starter 
Quote:
Originally Posted by AZCouture View Post

((sigh)) Now I'm on my computer and can type a little quicker and without errors. And I have a BIG problem with another area of your site. This:


I called around to see if any local bakers could do it on short notice. Only one would accept the job but wanted $160 to do a small 2 tier cake.I was flabbergasted!




Ok, my small two tier cakes are at a minimum $200. They're worth it it too. My time and expertise and level of skill are appropriate for that. And I get paid that, usually more. Can't remember the last cake I did that was less than $300. Just because you can't fathom paying something like that for cake, doesn't mean others won't. And if one of the driving forces behind you opening your own business is to "stick it" to people who charge appropriately, then that's really just awful. 
 
Not everyone can command pricing like I do, and that's perfectly ok. But please don't encourage even more people via your own website to devalue our hard work. When your skill improves and you can put something out there that isn't star tipped and amateur looking, I hope you realize your attitude is very demeaning to those of us who break our backs and do everything we can to support the pricing of our fellow decorators. 
post #13 of 133

?

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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post #14 of 133

I'm going to agree with the other posters in regards to grocery store workers.  I used to work in a grocery store bakery and I took great pride in my work.  Sure, I was somewhat limited to some of the designs - but if someone had a special request and I was guaranteed to be the one making the cake I would take the order.  I even did a few wedding cakes.  And I wish I made $12/hour!!

 

I'd change the font, and make it black.  I don't know about other people, but I have a hard time reading brightly coloured fonts on coloured backgrounds.  It also doesn't scream 'professional' to me.

 

Have a pricing section, even if it's something like "Servings start at ____ for basic cake, blah blah blah."

 

 

I called around to see if any local bakers could do it on short notice. Only one would accept the job but wanted $160 to do a small 2 tier cake.I was flabbergasted!

I'm somewhat new to at-home decorating, and tiered cakes, but $160 doesn't sound unreasonable to me at all.  Considering the time it takes myself to bake, fill, decorate just a single cake I can completely understand why professionals charge what they do.  Plus the cost of cake boards, boxes, etc.

post #15 of 133

When I add up the time to meet with, design, email communication/phone calls involved, shopping, prepping, baking, decorating, cleaning, delivering, and everything else....it's completely reasonable to ask for a good amount of compensation.

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