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Website Opinions Saught

post #1 of 65
Thread Starter 

I think I'm pretty much done setting up my website (for now). I still need to add content to my Shop & Blog pages, but I'll do that later.

 

So I'm seeking peoples honest opinions, please?

 

Here's my site www.realcakeinc.com

 

Any design issues, phrasing, grammar. etc... changes that need to addressed?

 

TIA

post #2 of 65
Nice crisps site, I went to the mobile version, my first thought was "wow!" but then followed by "is this it... Where are your pics.. Prices.." then I touched the little "menu" at the top and there they were... I'd suggest bringing some of those menus to the front page. I also think it would be great to showcase just your very best cakes In the galleries but I do like the way hitting back takes you to the main page not just flipping through all the pics I browsed through icon_smile.gif
post #3 of 65
Keep in mind where people will be looking when they open the site and what kind of information they need. Right now the majority of the home page is the picture of the kid eating the cake, and when you click the picture it opens up the same picture in a new window. It's a cute picture, but it is more suited as a much smaller decorative element, perhaps integrated into the title.

The prime real estate on your home page (front row center) should contain obvious links to the other pages on your site, important information about your business (phone number/email/contact form link, where you are located, lead time), pictures of your best cakes, and a brief summary of your products. The menus along the left side are easy to miss, and in my browser (Firefox 21/Windows XP) if I expand them I am not able to scroll down.
post #4 of 65
I would also advise tightening up your mission statement at the bottom of your home page, it sounds a little awkward (aside from bakery's -> bakeries), and it's usually better if you can avoid going negative. The "everything from scratch" paragraph at the top of the menu page is a good starting point for a new one.
post #5 of 65

The biggest thing, for me, is the font for your left hand sidebar. It just doesn't flow and it's difficult to read. The rest of your site has a really nice, clean font, and that "handwriting" font is sort of jarring. I'd suggest changing it to match the font you used for your header. Then use a lighter (less bold) version of it for your sub-categories.
 

post #6 of 65
Thread Starter 

OMG......I don't own a smart phone so I had NO IDEA what it looks like to others. THANK-YOU! I will definitely work on this issue!

 

Please feel free to keep the comments coming. It's VERY helpful!!

 

TIA

post #7 of 65
There are a wide variety of tools available for testing your site on mobile devices:
http://www.webdesignerdepot.com/2012/11/6-free-mobile-device-emulators-for-testing-your-site/
post #8 of 65
Thread Starter 
Quote:
Originally Posted by Crazy-Gray View Post

 I also think it would be great to showcase just your very best cakes

I do have a hard time self-editing content. Which cakes or galleries do you think I should cut? What about the budget shopper who only sees expensive cakes?

post #9 of 65
Thread Starter 
Quote:
Originally Posted by jason_kraft View Post

There are a wide variety of tools available for testing your site on mobile devices:
http://www.webdesignerdepot.com/2012/11/6-free-mobile-device-emulators-for-testing-your-site/

Wow...........I can't thank-you enough!! This is amazing....

post #10 of 65
Quote:
Originally Posted by Stitches View Post

I do have a hard time self-editing content. Which cakes or galleries do you think I should cut? What about the budget shopper who only sees expensive cakes?

If you are serving different markets you will want to make sure each market has their own dedicated page(s). For example, when I created our web site I made a separate page for each allergy combination (link below).

http://www.allergyfriendlypastries.com/products.html

Different price points could have their own product pages, so the budget shopper's page would show simpler products that are cheaper to make and emphasize price, while the quality shopper's page would focus on premium flavors and designs and highlight pictures of your best work. Of course, you also need to decide if you want to serve the budget shopper in the first place.
post #11 of 65

I agree with Jason.  You do some incredible work  and as cute as your home page pic is, it doesn't do your work justice.  I would change the handwriting font to something easier to read and consider using multiple images from your favorites that will "headline" each category linking the pics to them.  You address in your FAQ small orders so you could show a smaller cake that will "speak" for itself.  I hope this makes sense.  I love your work!

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply

I love what I do and do what I love

https://www.facebook.com/JeanneWinslowCakeDesign

Reply
post #12 of 65

"Some bakery's excel at taste but not presentation, while others create masterpieces that aren’t very palatable. Real Cake is for people who want both!"

 

I would delete this for sure. I like the site in general, very cut and clean, and agree with the other suggestions made.

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
post #13 of 65

Is this a BluDomain site?

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
post #14 of 65
Quote:
Originally Posted by AZCouture View Post

Is this a BluDomain site?
Squarespace
post #15 of 65

"What if I received something "less than perfect"? Since everything we make is made to order by real people whom are not-perfect, occasionally a mistake will happen. That's perfectly natural and could be expected from any business creating a hand crafted product. Please contact as soon as possible and we will do everything possible to correct our mistake (with-in reason). We care about our reputation!! We always want you to contact us if you are ever unhappy with our product so we can make things right."

 

Have you had a bad experience before to prompt you to put something like this on your site? I wouldn't do this. I want my customers to know I am confident in what I do, and everyone knows accidents can happen. But talk about when and if it even happens. Cover stuff like that in your order form, not on your website. Yeah?

*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
(2 photos)
Birthday Cakes
(2 photos)
Reply
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