I'll stand up in front of everyone and admit, I really stink at marketing! Here's the thing, I'm a pastry chef/cake decorator and basically a shy person in social situations. I'd love help on how to market my work better. I don't have a lot of friends (only a few really good ones), I don't meet people socially because I don't do things socially. I don't have children so I didn't meet neighbors or parents of my children. My relatives live far way, they can't refer people to me.
I signed up for weddingwire.com and I barely show up. If a bride does a search for wedding cakes in my area, I don't even come up. There's bakeries miles and miles away that show up. I know it would help if I had a bunch of brides who wrote review for me. But my average clients doesn't even know that I made their cake because I really only do wholesale and that's WHY I'm trying to market myself to gain retail brides.
Jason made those remarks to me in another thread, to assist me. To some extent I reveal only so much here online but he tracked down where I really live. That's o.k. I have nothing to hide. I do live near wealthy towns, there are people in my town that are wealthy. BUT I just can't figure out how to get them.
To complicate that........the wealthy people in my town already know me. I worked at the local country club for years and they do call me for cakes, occasionally. BUT it's not enough to support me. I wonder why they don't call me more. My former employees at that job don't call me for cakes either.....I think they think I'm too expensive (but I'm not).
I do understand the basics of marketing but I haven't been able to apply them to myself. How do I market to those individual homes with money to spend? Those people don't go to bridal shows in our area.....the lower income brides do who are having backyard weddings. Wealthy people don't socialize on Facebook, they don't sign up to be on mailing lists.
AND having money doesn't mean that your willing to spend extra money on a cake. That's been the biggest struggle I see. They don't value the skills involved.........dessert is always an after thought.
I bought an ad at my local Theater (live plays not movies). I donate product to social events in my area.
please help..........I'm ready to throw in the towel....I realize it looks like I've done nothing but make up excuses........but I'm soooo stuck.