I had a lady come in and request a quote for a first birthday cake. I took down all of the info and told her I would send her a quote. It was for the cake in the picture I have attached, only she just wanted an 8 inch round iced in buttercream with the daisies and ladybugs on the side, and the ladybug on top as the smash cake.
I sent her the quote last night, and she responded this morning that it was more than they wanted to spend, and that she was expecting less because she had been told we charge $2.50 per serving.
Well, that is our starting price for buttercream cakes, but things like gum paste flowers, fondant ladybugs, and a shaped, fondant covered smash cake add to the cost. We usually just include the smash cake with a first birthday cake, but it's usually a 6 inch round iced in buttercream and really simple decor.
So she asked if I could send her a breakdown of the cost. I emailed her back and just explained what I said above, that $2.50 per serving is our starting price and that gum paste and fondant work adds to the price. I'm not sure if that's good enough for her, or if she is going to want an itemized list of what we charge for each element of the cake.
My question is, is that something you are willing to do for your customers if they ask? We usually just tell them the total price, and the most we will "itemize" is delivery or cake stand charges. I'm not sure how I feel about listing it all out for her. Not because we charge unfairly or have anything to hide, but I'm just concerned that she would either try to question me on each and every charge, or that she may even show the list to a competitor. Thoughts?
P.S. Every time someone sends me a pic of a Pink Cake Box cake I cringe, because inevitably they don't want to pay for it!
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