Hi guys and gals!
Long time lurker, and brand new account holder (it is my new favoritest place EVER!).
Over the last year or so, I have been slowly fleshing out what I want out of my business when it is realized (the look, the clientelle, the offerings, the location, the services etc...) and I am starting to have a few reservations about the direction I am heading.
A little background info first though: I live in Orange County CA, and we are completely inundated with super frilly, pink bakeries/cupcakeries. Now, I am a 23 year old man who is by no means pink and frilly, so I was determined to find a route to break up the bakery monotony that I have experienced my whole life. I was determined to find something that reflects me as a unique individual.
The concept that I came up with was 'The Nerdy Baker.' In short, this concept was me in a nutshell. I was a chemistry major in college, an avid video game player, and an all around slave to the internet, so I was hoping to roll all of this up in to my business model, and hope to attract a unique client base with the direction.
It would be a full service store front bakery with cupcakes, cakes, brownies, and of course, custom cakes by order.
I was hoping to have a somewhat immersive store front (I have described it as a a storefront a Disney Imagineer could have created) including custom displays/furniture, arcade cabinets/video game displays, and a soundboard which trigger lights and sounds based on certain guest interactions (a happy birthday sequence for instance). I'm not looking to make Chuck-E-Cheese by ANY means, but I want a tasteful way to incorperate fun elements in to a space which I have personally found to be fairly cookie cutter.
Now, this leads me to the many reservations I have. Namely, I am not sure it would attract the big business from the bridal market! Naturally, location for a concept like this would be pivotal, and for all I know, the walk in business alone would sustain me, but I would be lying if I said I didn't want to do elegant ombre ruffle cakes with gum paste flowers and sugar work accents!
So I guess I am just looking for input from some business owners with more experience than I. Do you think I would be easily overlooked by the typical bridal community because I don't give off the 'elegant cake' vibe, or do you think work will speak for itself?
My proto-logo is attached for reference!
Thanks guys, and happy caking!