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post #31 of 48

Wow, how did my responses get so tangled up, Darn it, I'll learn how to use that quote button right one day!icon_rolleyes.gif

"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

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"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

Reply
post #32 of 48
I like when clients post a photo on their page & tag Delicious Deaserts or when they share my photo of a cake. That way, people at the party now know who created the cake!

That has gotten me more if my targeted likes and, in turn, business. People tend to surround themselves with like minded friends who feel the same about cake.

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
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www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #33 of 48
I like when clients post a photo on their page & tag Delicious Deaserts or when they share my photo of a cake. That way, people at the party now know who created the cake!

That has gotten me more if my targeted likes and, in turn, business. People tend to surround themselves with like minded friends who feel the same about cake.

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply

www.VeryDeliciousDesserts.com

https://www.facebook.com/pages/Delicious-Desserts/207874222593145

 

It's never "just cake!"

 

You may get a cake for $way to little but you won't get this cake!

Animal
(4 photos)
 
Reply
post #34 of 48
Thread Starter 
I'm so happy my thread received so much action!!! But I do understand everyones point. FB is definitely not my only means of promoting. But I have found that it does bring in some money. I would think if you upload a new design, that you know ppl will love, someone will see it on their timeline and want a similar cake. Not always but it's worth the try.
post #35 of 48

I went to a seminar put on by the host of the wedding expo I went to recently. He went over expo tips, but also general marketing strategies. He said that twitter is the most successful brand platform for small businesses. It's the top source of news in America today. 65% of users check into twitter daily, while 55% of users DON'T check into facebook daily. (Sorry, I can't site my source - he had it at the seminar, but I can't find it right now. I might email him to find out.) This isn't an argument for using fb or twitter over a good website. Rather, an illustration of how social media is an excellent supplement. I'm putting my 2 cents in here because you might want to consider using twitter with (or instead of) facebook. He recommended posting on your fb at least 2x/day, and at least 12x/day on twitter. Twitter doesn't filter who sees your posts, but fb only shows your posts on your friends walls, and if you're a business page, there's a good chance that not all of your followers will see all of your posts.

Having said all of this, I started a twitter account. I have no idea what I'm doing though icon_redface.gif I'm clueless on the use of hashtags. I'd love for someone to share some tips on that!

post #36 of 48
Thread Starter 
I actually have a twitter for my business but I NEVER use it. I guess I too need some lessons on how to use it to my advantage..
post #37 of 48
Quote:
Originally Posted by experimenting View Post

He said that twitter is the most successful brand platform for small businesses. It's the top source of news in America today. 65% of users check into twitter daily, while 55% of users DON'T check into facebook daily. (Sorry, I can't site my source - he had it at the seminar, but I can't find it right now. I might email him to find out.) This isn't an argument for using fb or twitter over a good website. Rather, an illustration of how social media is an excellent supplement. I'm putting my 2 cents in here because you might want to consider using twitter with (or instead of) facebook. He recommended posting on your fb at least 2x/day, and at least 12x/day on twitter.
I'm not sure I agree with some of that...the percentage of users who use Twitter for news or visit daily vs. a few times per week probably won't have much impact on how a small business grows their brand. Posting 2x/day on FB and 12x/day on Twitter also doesn't make sense to me, with that many posts it's difficult to imagine the quality level remaining high for long.

I have heard the 12:1 rule that applies to communication on any social media platform: add value to the community 12 times for every 1 time you promote your business.

It's also important to use the right tool for the communication you are sending: for short announcements to a more open audience use Twitter, and for more detailed messages to the community of people who associate with your business use FB. Here's an article with more info:
http://sproutsocial.com/insights/2011/11/facebook-vs-twitter/

Hashtags are existing keywords that are already being followed by Twitter users. So if you tweet something relating to gluten-free products and you include #glutenfree, every Twitter user that has followed the #glutenfree hashtag will see your post in their feed, regardless of whether or not they are following your business. This can be a very powerful tool, but keep in mind that popular hashtags will have very high throughput (for example, during a news event or TV show the relevant hashtag can have multiple tweets per second). More info:
http://www.wikihow.com/Use-Hashtags-With-Twitter
post #38 of 48
Quote:
Originally Posted by jason_kraft View Post


I'm not sure I agree with some of that...the percentage of users who use Twitter for news or visit daily vs. a few times per week probably won't have much impact on how a small business grows their brand. Posting 2x/day on FB and 12x/day on Twitter also doesn't make sense to me, with that many posts it's difficult to imagine the quality level remaining high for long.
I think the point is that if people are visiting twitter more often, even if it's for news, they're also going to see other tweets. And how often you post on either platform has to do with how many tweets/posts each user sees on their wall. If twitter has more tweets per second since they don't filter who sees what (like fb does), you'll want to tweet more often so that you're more likely to be seen. Maybe every tweet won't be especially meaningful, but you'll be seen, and brand/name recognition is the goal.

I have heard the 12:1 rule that applies to communication on any social media platform: add value to the community 12 times for every 1 time you promote your business.
He mentioned this too. This was the first time I'd heard of it. Give 12 pieces of information before you can expect a sale?


It's also important to use the right tool for the communication you are sending: for short announcements to a more open audience use Twitter, and for more detailed messages to the community of people who associate with your business use FB. Here's an article with more info:
http://sproutsocial.com/insights/2011/11/facebook-vs-twitter/

Hashtags are existing keywords that are already being followed by Twitter users. So if you tweet something relating to gluten-free products and you include #glutenfree, every Twitter user that has followed the #glutenfree hashtag will see your post in their feed, regardless of whether or not they are following your business. This can be a very powerful tool, but keep in mind that popular hashtags will have very high throughput (for example, during a news event or TV show the relevant hashtag can have multiple tweets per second). More info:
http://www.wikihow.com/Use-Hashtags-With-Twitter
Thank you for the links and information :)
post #39 of 48
Thread Starter 
Good info... I had no idea what the whole hashtag thing was about... All I knew was someone named their baby Hashtag 😳
post #40 of 48
"I'm so happy my thread received so much action!!! But I do understand everyones point. FB is definitely not my only means of promoting. But I have found that it does bring in some money. I would think if you upload a new design, that you know ppl will love, someone will see it on their timeline and want a similar cake. Not always but it's worth the try."

 

 

Yes, this all started with jason_kraft's response,  I just wanted to point out, that while fb might not be the best marketing tool in some

peoples eyes, it could be a good starting point. If paired with a good main website and twitter tossed in who knows what could happen.

 

I don't have a business anymore but I do a lot of research on face book and the Internet because I want to know how other businesses market themselves.  I "like" cupcake shops and boutiques to see what they charge, the designs of their web pages, how they got started, what they do to  generate more customer sales and so on.  The Cupcake Boutique in the UK,  Classy Girl Cupcakes here in the US and countless other ones world wide. I guess I'm partial to a few of them because of how they started out and they have a great story.  One in particular is a Lawyer with no baking background. Her bakery started because she did cupcakes for her own wedding and by word of mouth she became so popular that she had to open a business just to keep up with the orders,lol.  Right now she only works part time as a lawyer. She is very loyal to her customer base and uses fb and twitter as a way to engage them in her business which is thriving because of it. So I study other cupcake businesses to learn from them.  You might call it Cupcakology, hey that's a snazzy nameicon_lol.gif (probably taken already)

 

I want to start off small and cupcakes seems to be the way to go for me at least.  I can expand to cutting cakes, custom cakes, muffins, cookies, pops, you name it as my business grows.  Kinda like the idea of a tea shop or cafe setting to be honest but how knows.  If and when I start my business, I will be using a main website, fb, twitter, and anything else takes to get it off the ground.

 

I don't know to much about twitter, besides that you can only post like 150 characters at a time, I just use it to rant and curse and fb as a tracking device to keep up with my kidsicon_biggrin.gif.  I just noticed that a lot of these business have links to both social medias on their main webpages and it seems to help.
 

"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

Reply

"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

Reply
post #41 of 48
Quote:
Originally Posted by experimenting View Post

He mentioned this too. This was the first time I'd heard of it. Give 12 pieces of information before you can expect a sale?
It's more at the community level than the individual sale level. The idea is to spend most of the time in your target market's community (on twitter this might be a specific hashtag) helping out by answering questions, posting a link to a useful article, sharing a helpful tip, etc. Then, every once in a while, post something about your business. 12:1 might work for a high throughput community but if the posting volume is relatively low you can adjust that ratio down.
post #42 of 48

Jason, my FB page has gotten me tons of business in my desired demographic.  For an at-home baker like me it works well.  For a large business, it might be different.

post #43 of 48

Facebook gets me a different type of business than my website, and twitter is for messing around. I heard the 10:1 rule, not 12:1, but that's splitting hairs. The general idea is that if all you do on any social media outlet is yell "buy this!" over and over, people will get annoyed and will unfollow you. I tend to unfollow people on twitter who tweet too much, retweet everything, or are obviously there just to spam you. 

 

The one good thing about facebook likes is that google supposedly is taking that kind of thing into account for their SEO stats now. A like is better than nothing, a comment is better than a like, and a share is better than a comment. Blah blah blah.

 

regardless, the best social networking is the stuff that you do in person with other people who can refer business to you. 

post #44 of 48

Shots fired, lol.

"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

Reply

"You don't have to be great to get started but you have to get started to be great"

 

By a very smart 6 yr old

Reply
post #45 of 48
Quote:
Originally Posted by costumeczar View Post

regardless, the best social networking is the stuff that you do in person with other people who can refer business to you. 

Ding ding ding! Winner winner, chicken dinner! Or a Devo video.
*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
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*Top 100 Designers in The USA, Brides Magazine, 2013*<---little ole' me!
Birthday Cakes
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